Web video vs. TV Video Advertising
One of the main challenges with buying TV time is you have to get lucky with your audience. Did you buy enough media on the right channels and during the right times to get your business noticed? With the Web, your video content is up 24/7. If you’re like most, you go to the web when you need products and/or services. Having great video on your site greatly increases your natural search engine results. According to eMarketer it’s 52% easier to get a first page ranking through video than via any other optimization strategy The following article says it all....
read moreConverting Radio Ads into Video
We recently posted information about converting print ads into video and here’s another suggestion. Convert audio from your radio spots to video. Radio ads tend to be really well produced and have strong messages and call-to-actions. The down side to radio is you have to get the timing right to make sure your audience: 1. is listening 2. is paying attention 3. has a pen/paper/Smart Phone to copy the info. 4. has a really good memory if they don’t have a pen/paper/Smart Phone. We have some great friends in VT that run a motorcycle dealership, Ducati Vermont/Cyclewise. We used the...
read moreConverting Print Ads into Video
Don’t waste your print advertising! We have an inexpensive way to make your print ads available 24/7 by turning them into videos. If you’re tilting your head sideways and thinking we’re nuts, let us explain. Chances are, your ads have the following: – website – phone number – address – call-to-action – images of your products or services In the video production world, we call this a script. We simply tweak the copy to make it read smoothly. The script is then recorded and ready for editing. Unlike a TV ad, this can be as long as you want it to...
read moreVideo Branding Strategies
Video branding means different things to different people. For some, it’s simply a watermarked logo in the corner of the video frame, while for others it’s ensuring a consistent look and feel. Videos that we produce historically fall into two distinct categories: marketing and educational. Educational videos often get overlooked when it comes to branding. Let’s say you just created a video about buying your first home. The content could be useful to a wide range of people from real estate agents to mortgage companies. There’s a strong chance these businesses would...
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