The best YouTube video
There’s a video link below but please don’t click it just yet. We want to explain why we feel this video is so great. It’s not because it’s beautifully shot or has amazing special effects, it’s because it works. We discovered the clip when we were on the Millennium/Takeda website. Since we’re in the video business, we clicked the YouTube link at the bottom of their page. What happened next wasn’t expected. A person welcoming us and informing us about the kinds of video on the channel. Top things that we like about the video: 1. Short, branded opener complemented by graphics explaining the...
read moreWe don’t make movies
We work exclusively with business and broadcast networks to make news. When someone engages our services, they have stories to tell and not much time to do it. Our philosophy has always been efficiency. We get in and out quickly to reduce any disruptions during business hours, and then work hard to distribute the content to the appropriate channels. There’s a growing trend where companies are persuaded to make their content look like a feature film. We can do that but don’t recommend it because it often looks too polished and can lack authenticity. Everything should have purpose. Save the...
read more10 steps to making a great Kickstarter video
Seems like everyone wants to make a Kickstarter video, so we thought what a great time for a blog post on the subject. We pulled our collective heads together and came up with this simple list. 1. It’s not about you, it’s about the investors. You might think you’ve just created the best mouse trap in the world, but no one will give you a dime unless you can demonstrate why they should support you. It must always be about the message and not the medium. Making a video does not ensure your success, it’s just a dynamic way to tell the story. 2. Get to the “why” in the...
read moreDonate $100 to a great non-profit and get your logo on a racing motorcycle.
Many people know that Duchin Productions owner Jay Duchin is also a trustee of the Children’s Center for Communication/Beverly School for the Deaf. It’s a non-profit school that serves children ages birth to 22 with hearing and communications disorders. On August 25th and 26th, he’ll be racing the The Ascutney Mountain Hillclimb. Every business that donate $100 or more to the CCC/BSD before August 15th will and get their company logo on his competition motorcycle. Simply send an email along with your company logo to jay@duchinproductions.com. When your donation has been...
read moreQR codes for Video
We always suggest adding QR codes to the end of videos but did you know how flexible they are?
read moreHow long should a video be?
You can read all over the internet that videos should NEVER be longer than two or three minutes. When we get asked the same question, our response is “a video needs to be as long as it needs to be,” length should be the last thing on your mind. There’s no doubt that most videos are about three minutes long since that tends to be the limit of many people’s attention. Consider for a moment your own video viewing experiences. You’ll think nothing about sitting through a two hour movie but a two hour presentation streaming on the web is definitely another story. On the other hand, if you...
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