A Font is not a Design
There is no substitute for a great designer. It’s always painfully obvious when someone has designed their own collateral. The only people they’re fooling are themselves since they’re not hiding anything. Sorry for the bluntness, but it’s just plain awful! The same is true for people who “design” their own websites — everyone knows when it’s a “DIY.” Sure, you might save some money up front, but you’re doing irreparable harm to your brand when you go it alone without the proper skill sets and talent. Using an unusual font or making something bold is...
read moreThe best YouTube video
There’s a video link below but please don’t click it just yet. We want to explain why we feel this video is so great. It’s not because it’s beautifully shot or has amazing special effects, it’s because it works. We discovered the clip when we were on the Millennium/Takeda website. Since we’re in the video business, we clicked the YouTube link at the bottom of their page. What happened next wasn’t expected. A person welcoming us and informing us about the kinds of video on the channel. Top things that we like about the video: 1. Short, branded opener complemented by graphics explaining the...
read moreA logo is not a call to action!
If you’re really lucky, people may watch your video content to the very end. This is the time to encourage viewers to take the next steps whether it’s selling a product or inviting them to contact you for something specific. Ending with just a logo might help your branding, but it does nothing for customer engagement. We recommend all videos conclude with an active call-to-action. The phrase “for more information” doesn’t drive people to take the next step. Using wording like “contact us today” is a direct request for people to engage with you. We also encourage customers to use more than...
read moreQR codes for Video
We always suggest adding QR codes to the end of videos but did you know how flexible they are?
read moreSurprising results from Facebook video tests.
For some time now, we’ve wanted to test the limits of uploading video to Facebook. We’ve learned some really interesting things that we wanted to share with our followers. The test clip used was pretty challenging for any streaming video site. It has fast motion, lots of bright spots and plenty of dark, shady areas. The camera used to record the footage was a Panasonic HVX-200 shooting 1080P DVCPRO50HD Codec (P2, 4:2:2). The clips were edited in Final Cut Pro in a native HD timeline and two Quicktime files were exported. One clip was done at the full 1080 pixels wide and it...
read moreHow to add video to your Linkedin profile
Linkedin continues to be one of the strongest ways to build your business or personal connections. New features are always being added and it’s important to check your profile frequently to see what the newest offerings are. What many people don’t know is you can have videos play directly on your profiles. There’re an array of ways to accomplish this but our favorite and easiest way is with YouTube and Google. The steps are pretty straight forward. You’ll need the following: 1. A video on YouTube 2. A Google account (you do know they’re free, right?) Log into Linkedin and...
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