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Green screen location shooting
Green screening, also known as Chroma Keying, is a special effect technique for placing people or objects in otherwise impossible locations. Production studios are truly the best places to capture this effect, but it’s not always feasible. Location green screening can be done with proper planning and equipment. If we’re shooting small items or just a head-and-shoulders shot, it’s a relatively easy process. The challenges come when clients want full-body head-to-toe shots, or require a wide walking area. Creating quality...
read more10 tips for video recording presentations
10 tips for video recording presentations We wanted to share some tips for recording people. No doubt everyone has seen dark, blurry, shaky camera shots of CEOs giving important speeches. This is often the result of someone saying “It’s just a presentation, we don’t need anything fancy.” If it’s important enough to have it recorded, then it’s just as important to do it correctly. Below are some suggestions for recording people when there’s no time to hire a crew. 1. Get GREAT audio People can tolerate bad video but they cannot put up with...
read moreTen tips for recording great audio with your SmartPhone
Today’s SmartPhones are really, really smart. We often forget all of the things they’re capable of doing, like recording audio. We’d like to share some simple tips to get fantastic results with these hand-held marvels. 1. Turn off the phone and alert features. The first thing you must do is turn off all things that could interrupt the recording such as calendar alerts, text messaging, reminder alarms and most importantly, the phone feature. 2. Place the device close to the sound source. If there’s a sound system, try...
read moreProfessional Voice Over Talent Saves Money
It sounds crazy but spending money on professional talent will almost always save clients money in the end. When a voice over is needed for a production, people often feel they can save money by using someone in their office. Here are a few reasons why we encourage clients to go pro: 1. Pros can be directed on inflection, feel, speed, warmth etc. 2. What is the cost to your business to pull someone away from what they’re paid to do? 3. Non-professionals often require numerous takes to get right. More takes means more time editing all...
read moreHow to Make Big Facebook Page Images
Facebook works great with video however we wanted to share with you a non-video tip. One of the goals of our blog is to offer general marketing tips in addition to video suggestions and ideas. Have you ever wondered why some profile images are tiny and others look downright enormous? Well there are some hidden secrets for maximizing you Facebook Page that we’re going to share with you. Let say someone gave you a giant billboard to put your information on, completely free of charge. Instead of using the entire space, you just upload a tiny...
read moreWeb video vs. TV Video Advertising
One of the main challenges with buying TV time is you have to get lucky with your audience. Did you buy enough media on the right channels and during the right times to get your business noticed? With the Web, your video content is up 24/7. If you’re like most, you go to the web when you need products and/or services. Having great video on your site greatly increases your natural search engine results. According to eMarketer it’s 52% easier to get a first page ranking through video than via any other optimization strategy The...
read moreCreate employee video testimonials to attract top talent
Just about everyone today understands the value of customer testimonials. There’s really nobody better to convince prospective buyers that you offer great products and services than your own happy customers. The same is true when it comes to hiring great people. Let them hear directly from engaged employees about your inviting culture, opportunities for growth and generous benefits. It’s a lot more powerful and credible than simply reading it in a recruitment brochure. Our recommendation is to interview both mid-level employees and...
read moreConverting Radio Ads into Video
We recently posted information about converting print ads into video and here’s another suggestion. Convert audio from your radio spots to video. Radio ads tend to be really well produced and have strong messages and call-to-actions. The down side to radio is you have to get the timing right to make sure your audience: 1. is listening 2. is paying attention 3. has a pen/paper/Smart Phone to copy the info. 4. has a really good memory if they don’t have a pen/paper/Smart Phone. We have some great friends in VT that run a motorcycle...
read moreConverting Print Ads into Video
Don’t waste your print advertising! We have an inexpensive way to make your print ads available 24/7 by turning them into videos. If you’re tilting your head sideways and thinking we’re nuts, let us explain. Chances are, your ads have the following: – website – phone number – address – call-to-action – images of your products or services In the video production world, we call this a script. We simply tweak the copy to make it read smoothly. The script is then recorded and ready for editing....
read moreGood questions to ask during customer video testimonials
We received a call from one of our good clients who was conducting a series of customer video testimonials out of state. She asked if we could put together a list of generic questions to ask the interviewee. Even though we weren’t the vendor, we always want to help our clients in need. The feedback was great so we thought we’d share these common interview questions with the rest of our client base. Questions: – What differentiates _______ from all the other _______ out there? – What was life like before ____________?...
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