Web video vs. TV Video Advertising
One of the main challenges with buying TV time is you have to get lucky with your audience. Did you buy enough media on the right channels and during the right times to get your business noticed? With the Web, your video content is up 24/7. If you’re like most, you go to the web when you need products and/or services. Having great video on your site greatly increases your natural search engine results. According to eMarketer it’s 52% easier to get a first page ranking through video than via any other optimization strategy The following article says it all....
read moreCreate employee video testimonials to attract top talent
Just about everyone today understands the value of customer testimonials. There’s really nobody better to convince prospective buyers that you offer great products and services than your own happy customers. The same is true when it comes to hiring great people. Let them hear directly from engaged employees about your inviting culture, opportunities for growth and generous benefits. It’s a lot more powerful and credible than simply reading it in a recruitment brochure. Our recommendation is to interview both mid-level employees and executives. Their energy and excitement can be contagious...
read moreConverting Radio Ads into Video
We recently posted information about converting print ads into video and here’s another suggestion. Convert audio from your radio spots to video. Radio ads tend to be really well produced and have strong messages and call-to-actions. The down side to radio is you have to get the timing right to make sure your audience: 1. is listening 2. is paying attention 3. has a pen/paper/Smart Phone to copy the info. 4. has a really good memory if they don’t have a pen/paper/Smart Phone. We have some great friends in VT that run a motorcycle dealership, Ducati Vermont/Cyclewise. We used the...
read moreConverting Print Ads into Video
Don’t waste your print advertising! We have an inexpensive way to make your print ads available 24/7 by turning them into videos. If you’re tilting your head sideways and thinking we’re nuts, let us explain. Chances are, your ads have the following: – website – phone number – address – call-to-action – images of your products or services In the video production world, we call this a script. We simply tweak the copy to make it read smoothly. The script is then recorded and ready for editing. Unlike a TV ad, this can be as long as you want it to...
read moreGood questions to ask during customer video testimonials
We received a call from one of our good clients who was conducting a series of customer video testimonials out of state. She asked if we could put together a list of generic questions to ask the interviewee. Even though we weren’t the vendor, we always want to help our clients in need. The feedback was great so we thought we’d share these common interview questions with the rest of our client base. Questions: – What differentiates _______ from all the other _______ out there? – What was life like before ____________? – How has ___________ made your work easier?...
read more
