10 steps to making a great Kickstarter video
Seems like everyone wants to make a Kickstarter video, so we thought what a great time for a blog post on the subject. We pulled our collective heads together and came up with this simple list. 1. It’s not about you, it’s about the investors. You might think you’ve just created the best mouse trap in the world, but no one will give you a dime unless you can demonstrate why they should support you. It must always be about the message and not the medium. Making a video does not ensure your success, it’s just a dynamic way to tell the story. 2. Get to the “why” in the...
read moreImmunizations Required for Video Production Personnel
We often have to shoot inside operating rooms that can expose us to bloodborne pathogens and an array of other concerns. Many hospitals and medical organizations are now requiring all video production personnel have proof of immunization for insurance and general protection purposes. Below is a current list required by one of our clients: Tdap (Diphtheria, Tetanus, Pertussis) – documentation of one dose Tuberculin Skin Test (TST/MDPH): • 2 Step TST upon entering healthcare or • TST done within last year plus TB Skin Test/Questionnaire or • TSpot or QFT Gold plus TB Questionnaire upon...
read moreShooting hand held video
The camera is as heavy as it looks. When you start to add on batteries, microphones, wireless receivers and other pieces, things quickly start to get heavy. For this particular project, going handheld was our only option for getting the shot. One of our biggest tricks in getting smooth, sharp handheld footage is to use a wide angle lens. The wider the lens, the more stable your shot will appear. This particular lens is one of Jay Duchin’s favorite. The lens alone costs over $8,000, which is more than some companies spend on their entire camera. Our investment in technology and...
read moreVideo recording in stores
There are huge advantages to some of our shoots. Besides working with great people on this training video, we were also able to do a bit of food shopping afterwards. This particular food store remained open during our time there but we wanted to avoid getting customers in the shots. One trick is to raise the camera to the maximum height which limits how much is in the background and at the same times makes for some great perspective...
read moreTraveling with video equipment
Going on remote locations around the world often isn’t a glamorous as many people think. It takes more time to get through security lines and the really expensive pieces like cameras should all be hand carried. Sometimes we’re able to take smaller cameras but it’s now always feasible. On this particular trip, the camera fit in the overhead bin. One trick we’ve learned over the years is to pack along some inflatable neck pillows. These can be inflated and used to help protect the camera and other spare parts we bring...
read moreTurn Software Demos into Videos
Web based demos are great tools for prospective customers and both your internal sales and training departments. We’re frequently asked to create these software demos or sometimes just tweak existing materials. Our experience has taught us a few tricks to make them really effective and we love sharing them. Here are a few: Script: People who can do an effective software demo are hard to find. The successful ones laser focus on the topic at hand, and they’re able to control the annoying “ums” and “ahs.” We always suggest creating a custom script that’s pertinent to your audience that...
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