Every store needs salespeople but what about your corporate website?
We’ve all been there. You go in to a great shop, find what you want but then struggle to find a cashier where you can pay? Is your corporate website guilty of the same offense? It doesn’t matter if you’re selling a million dollar box or a $2 desk tchatcke, the transaction should be easy, intuitive and smooth. All too often marketing and sales is too focused on how things look at the expense of an easy purchase process. At the same time, we have to be careful not to be the over-the-top sales person who jumps on top of you the second you walk in. Car dealerships and furniture stores are...
read moreGet more people reading and watching your content
Did this headline push you to learn more? The secret comes from the days of print journalism. Think back to some big news headlines over the years; – The War is Over – The Berlin Wall Falls – Kim and Kanye Have a Baby (maybe not this one…) News outlets didn’t lead with the name of the paper or boast about circulation rates. They led with the “Why.” Every second is precious when your audience is ready to listen. Think back to those old movies with the kid on the corner yelling “EXTRA,EXTRA, READ ALL ABOUT IT…” followed by the big story of the day. He wasn’t yelling “READ...
read moreCan’t you “just” fix that? A guide to video production glitches.
No one is perfect and mistakes happen. Things like low audio, over exposure or blurry footage have happened to all of us. Sadly, there still is no magic button that fixes things. Frequently, you can improve certain problems and make glitches less obvious. We hope the following helps explain some of the challenges and maybe even give life to content that was once thought unusable. Evaluation: It you’re hoping to have something fixed, take it to a professional and get their opinion. There have been times we’ve resurrected footage and others where it’s just too far gone. Another part of the...
read moreWhich is better, doing a live webinar or uploading a prerecorded presentation?
We’ve put fingers to keyboard and complied a list of the plusses and minuses of the two approaches. Live Webinar Plus: – Real time interaction and engagement with your audience Minus: – Phone connections can sound like tin cans – Mistakes are live – Poor attendance may reflect negatively on your team – If you forget to say something, it may be lost to your live audience – Technical difficulties are broadcast live and annoying to attendees – If you have internet connection issues, the recorded archive of the presentation will be affected Tip: Edit...
read moreMake your URLs SIMPLE!
I was looking through the local business paper today and noticed a url to an event. The organizers used some convoluted combination of numbers and letters that had zero to do with the event name. A Bilty might work as a short link within social/electronic media but for print, you should always create an easy to remember link for manually typing into a web browser. If your web person can’t create an easy to remember url/link in under an hour, then it’s time for a new web person. Of course having great content on the destination page is equally important. As always...
read moreIs it funny?
Who doesn’t like a funny video. It’s a great way to break up a slow day and maybe even put you in a better mood. Companies frequently want to make humorous videos but it can be a slippery slope. As a business, you still have to ask yourself “How does this add value to my current and/or future customers?” Often times, what employees may think is hilarious can be a pain point or simply insulting to your external audience. Making light of a software update or your product missing some kind of functionality can quickly backfire. Another big part to introducing humor is knowing that your...
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