Video Branding Strategies
Video branding means different things to different people. For some, it’s simply a watermarked logo in the corner of the video frame, while for others it’s ensuring a consistent look and feel. Videos that we produce historically fall into two distinct categories: marketing and educational. Educational videos often get overlooked when it comes to branding. Let’s say you just created a video about buying your first home. The content could be useful to a wide range of people from real estate agents to mortgage companies. There’s a strong chance these businesses would...
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