Tell them, don’t ask them!
Be active with your call-to-actions. Stop using “for more information” and use phrases like: – Contact us today – Sign up now for your free demo – Donate now to start helping… – Learn more at Also consider sending people to specific landing pages vs. a home page. We’re passionate about calls-to-action and love showing clients how to make their content work harder. Identify what you want your audience to do and we’ll do our best to make them do it. New features within YouTube and other video services are great at converting tire kickers...
read moreThe other half of great content
There’s no doubt great content is a key driver for inbound marketing but there’s a critical second part to great content — a strong call-to-action. CTAs are easy to forget because you’re so excited to be finished with content and eager to get it in front of your audience. And by strong CTA, we don’t mean your company homepage URL and phone number. Instead, consider these favorite tips to convert content readers into qualified sales pipeline. – Make a landing page on your website that’s customized for your CTA. Your homepage might look great but it might not be the...
read moreShare your slides and the audio presentation
Would you ever have cookies without milk, peanut butter without jelly, bagel without cream cheese? Of course not. The two were meant for each other but time and time again, we see companies sharing their PowerPoint slides without the spoken presentation accompanying it. Content is better absorbed by your audience when you include the supporting script and there’s no danger of a slide being misinterpreted. The added bonus of marrying your PPT slides with the spoken presentation means it becomes a video and Google LOVES video. We also encourage our clients to also upload the transcript because...
read moreYouTube Auto-Captions can hurt your video SEO
Auto-captions are usually only 60-70% accurate, meaning that 1 in 3 words is wrong. Because of this unreliability, auto-captions do not get indexed by Google or YouTube and do not improve SEO. The good news is that when you upload your own caption files, Google believes they are high quality and worthy of being indexed. Speech recognition software often gets things wrong because of accents, background noise, proper nouns, complex vocabulary, and the pace of a speaker. Want fast, accurate turn around of your caption files? Contact Duchin Production today and get the conversation started....
read moreVideo Length Matters, however…
It’s no secret that keeping videos short is a good thing. Once you add in your opening branding and a solid call-to-action, the actual content gets even shorter. Now here’s the kicker, we feel a video need to be as long as it needs to be. For instance, if there’s a one hour video that shows you how to fix your car and avoid a $2,000 car repair, there’s a good chance you will be watching the entire video. When you have a long format video to share, it’s sometimes good to break it up into sections. Each video could have a slightly different marketing message and...
read moreA Font is not a Design
There is no substitute for a great designer. It’s always painfully obvious when someone has designed their own collateral. The only people they’re fooling are themselves since they’re not hiding anything. Sorry for the bluntness, but it’s just plain awful! The same is true for people who “design” their own websites — everyone knows when it’s a “DIY.” Sure, you might save some money up front, but you’re doing irreparable harm to your brand when you go it alone without the proper skill sets and talent. Using an unusual font or making something bold is...
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