Video recording in stores

There are huge advantages to some of our shoots.  Besides working with great people on this training video, we were also able to do a bit of food shopping afterwards.  This particular food store remained open during our time there but we wanted to avoid getting customers in the shots.  One trick is to raise the camera to the maximum height which limits how much is in the background and at the same times makes for some great perspective...

Turn Software Demos into Videos

Web based demos are great tools for prospective customers and both your internal sales and training departments. We’re frequently asked to create these software demos or sometimes just tweak existing materials.  Our experience has taught us a few tricks to make them really effective and we love sharing them. Here are a few: Script: People who can do an effective software demo are hard to find.  The successful ones laser focus on the topic at hand, and they’re able to control the annoying “ums” and “ahs.” We always suggest creating a custom script that’s pertinent to your audience that...

Video Special Effects on a Budget

Want to add special effects to your videos but don’t want to spend a fortune? You may be surprised to learn that it can be affordable if you’re up for trying some unconventional approaches. Below, we’ve detailed a project where we created an invisible whiteboard. We’re fortunate to work with some really wonderful people. One of our favorites is Dr. Woodie Flowers, emeritus professor of mechanical engineering at MIT. If his name sounds familiar, he was the original host of the PBS series Scientific American Frontiers. We’ve created many videos with the professor and each one has had a unique...

Green screen location shooting

Green screening, also known as Chroma Keying, is a special effect technique for placing people or objects in otherwise impossible locations. Production studios are truly the best places to capture this effect, but it’s not always feasible. Location green screening can be done with proper planning and equipment. If we’re shooting small items or just a head-and-shoulders shot, it’s a relatively easy process. The challenges come when clients want full-body head-to-toe shots, or require a wide walking area. Creating quality green screen results requires a significant amount of...

Demo Reel