Saving money on trade show booth power
Most people know ordering power for a trade show booth can cost a FORTUNE! It’s easy to be intimidated when the show electricians start talking gibberish about your power needs but fear not, we’re here to help and hopefully save you a boatload of money. Follow these three simple steps and become an electricity superhero. Step one: Do a quick inventory of things you’ll need to plug in. This includes laptops, mobile phone chargers, display screens, booth lighting, etc. Step two: Educate yourself about how much power each item uses. You can use averages found online and simply round up for...
read moreA retainer for video?
You have retainers with your PR and Ad agencies because these services are vital to your business. You already know video is a great way to engage your audience, so why not consider a video retainer with Duchin Productions to stay top of mind with your market. Creating regular video content can be a struggle but with our new retainer service it’s easier and cheaper because we offer it at a reduced cost compared to our traditional services. Below are some suggestions of how your business could benefit from our video retainer program. Video blog posts Quality blog posts are critical to...
read moreThe other half of great content
There’s no doubt great content is a key driver for inbound marketing but there’s a critical second part to great content — a strong call-to-action. CTAs are easy to forget because you’re so excited to be finished with content and eager to get it in front of your audience. And by strong CTA, we don’t mean your company homepage URL and phone number. Instead, consider these favorite tips to convert content readers into qualified sales pipeline. – Make a landing page on your website that’s customized for your CTA. Your homepage might look great but it might not be the...
read moreShare your slides and the audio presentation
Would you ever have cookies without milk, peanut butter without jelly, bagel without cream cheese? Of course not. The two were meant for each other but time and time again, we see companies sharing their PowerPoint slides without the spoken presentation accompanying it. Content is better absorbed by your audience when you include the supporting script and there’s no danger of a slide being misinterpreted. The added bonus of marrying your PPT slides with the spoken presentation means it becomes a video and Google LOVES video. We also encourage our clients to also upload the transcript because...
read moreVideo captioning can make Google Search Results soar!
Accurately captioned videos get indexed by Google so words spoken in your videos become searchable content and therefore helps your SEO efforts. We already know Google loves video, and by adding an accurate caption file everything becomes exponentially better for your company’s web presence. BUT! Don’t be fooled by YouTube auto captions. If you’ve ever turned on auto-captioning, you probably know they are not very accurate. They’re so bad that Google will not index these and you get no SEO benefit from all that cost and hard work you put into making your video content. Here’s our...
read moreVideo Length Matters, however…
It’s no secret that keeping videos short is a good thing. Once you add in your opening branding and a solid call-to-action, the actual content gets even shorter. Now here’s the kicker, we feel a video need to be as long as it needs to be. For instance, if there’s a one hour video that shows you how to fix your car and avoid a $2,000 car repair, there’s a good chance you will be watching the entire video. When you have a long format video to share, it’s sometimes good to break it up into sections. Each video could have a slightly different marketing message and...
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