Create more booth traffic with video
Trade shows are a critical part of every company’s sales and marketing strategy, but some of your best prospects may not make it to your booth. A video booth tour can create interest and drive more traffic to your booth. Plus it can be shared after the event to reach people who may not have been able to attend. Your customers and prospects don’t care so much about the tchotchke you’re giving away, they care more about your products and services. This video below shows what’s possible. Now, let’s make one for you. Contact us today to learn more....
read moreIs today’s phenomenal video technology creating some of the worst video in history?
Smartphones can capture amazing video. The sensors are better, the lenses sharper and functionality has never been simpler. So why has the quality of content become so awful? I cringe every time I see a selfie video from someone posted on LinkedIn because the message they’re extolling rarely has any value to their business. These random videos may actually be hurting business because too much noise prevents people from discovering valuable content. As a consumer, I don’t care if you’re eating, working out or drinking with your buds as you share something about your company. I do believe when...
read moreWhich is better, doing a live webinar or uploading a prerecorded presentation?
We’ve put fingers to keyboard and complied a list of the plusses and minuses of the two approaches. Live Webinar Plus: – Real time interaction and engagement with your audience Minus: – Phone connections can sound like tin cans – Mistakes are live – Poor attendance may reflect negatively on your team – If you forget to say something, it may be lost to your live audience – Technical difficulties are broadcast live and annoying to attendees – If you have internet connection issues, the recorded archive of the presentation will be affected Tip: Edit...
read moreFixing Horrible Audio
You know what I’m talking about. Webinars where the speaker sounds like she’s in a tin can, man-on-the-street interviews that are ruined by loud trade show traffic and eclipse the person talking. I’m sure you can think of more. I’m often asked how to fix these problems and the short answer is, you can’t, well, sort of. There is no magic button to press that corrects bad audio. With lots of time, energy and effort, you might be able to improve the sound a bit, but it’s not easy and the results are often still poor. Now here’s the great news: if you have...
read moreAsk Me Anything
Creating videos isn’t always easy. My clients and friends know I’m always ready to help answer questions or give advice, even if they’re not using Duchin Productions. Not every project requires the big camera and lights, sometimes I encourage people to give it a go themselves (when appropriate). But even the simplest cameras can be really confusing, never be shy about picking up the phone or sending a question over email. If for some reason I can’t answer the question, I’ll find someone who can. Struggling to get great audio or better video results with your iPhone? Then ask me...
read moreSaving money on trade show booth power
Most people know ordering power for a trade show booth can cost a FORTUNE! It’s easy to be intimidated when the show electricians start talking gibberish about your power needs but fear not, we’re here to help and hopefully save you a boatload of money. Follow these three simple steps and become an electricity superhero. Step one: Do a quick inventory of things you’ll need to plug in. This includes laptops, mobile phone chargers, display screens, booth lighting, etc. Step two: Educate yourself about how much power each item uses. You can use averages found online and simply round up for...
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