Is today’s phenomenal video technology creating some of the worst video in history?
Smartphones can capture amazing video. The sensors are better, the lenses sharper and functionality has never been simpler. So why has the quality of content become so awful? I cringe every time I see a selfie video from someone posted on LinkedIn because the message they’re extolling rarely has any value to their business. These random videos may actually be hurting business because too much noise prevents people from discovering valuable content. As a consumer, I don’t care if you’re eating, working out or drinking with your buds as you share something about your company. I do believe when...
read moreMy BEST YouTube Trick!
The goal of any business video is to motivate people to act after watching your content, otherwise known as a call-to-action (CTA). The good news is I have a free tip to drive call to action activity. Are you ready? Leave your CTA end graphic up for 30 to 60 seconds! Here’s why: All too often content creators end videos with a 1 second logo and a homepage URL which doesn’t drive the desired behavior. – It’s a passive suggestion vs. an active directive – Chances are the homepage isn’t where you should send people – If you have a long URL or a non-traditional...
read moreBad customer testimonials or poor interviewing techniques?
Over the years I’ve recorded countless customer video testimonials. I’ve witnessed gut wrenching, tear jerking stories but also the polar opposite where people begrudgingly spit back yes and no answers. Clients are sometimes quick to blame the interviewee but in some cases, it’s the interviewer’s fault. Before pointing fingers, keep in mind that interviewing people isn’t always easy and being the person in the hot seat is no picnic either. Many people feel doing a testimonial is like interviewing for a job. There’s lots of pressure, you want to give correct answers and you...
read moreEvery store needs salespeople but what about your corporate website?
We’ve all been there. You go in to a great shop, find what you want but then struggle to find a cashier where you can pay? Is your corporate website guilty of the same offense? It doesn’t matter if you’re selling a million dollar box or a $2 desk tchatcke, the transaction should be easy, intuitive and smooth. All too often marketing and sales is too focused on how things look at the expense of an easy purchase process. At the same time, we have to be careful not to be the over-the-top sales person who jumps on top of you the second you walk in. Car dealerships and furniture stores are...
read moreGet more people reading and watching your content
Did this headline push you to learn more? The secret comes from the days of print journalism. Think back to some big news headlines over the years; – The War is Over – The Berlin Wall Falls – Kim and Kanye Have a Baby (maybe not this one…) News outlets didn’t lead with the name of the paper or boast about circulation rates. They led with the “Why.” Every second is precious when your audience is ready to listen. Think back to those old movies with the kid on the corner yelling “EXTRA,EXTRA, READ ALL ABOUT IT…” followed by the big story of the day. He wasn’t yelling “READ...
read moreWhich is better, doing a live webinar or uploading a prerecorded presentation?
We’ve put fingers to keyboard and complied a list of the plusses and minuses of the two approaches. Live Webinar Plus: – Real time interaction and engagement with your audience Minus: – Phone connections can sound like tin cans – Mistakes are live – Poor attendance may reflect negatively on your team – If you forget to say something, it may be lost to your live audience – Technical difficulties are broadcast live and annoying to attendees – If you have internet connection issues, the recorded archive of the presentation will be affected Tip: Edit...
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