Recruitment videos for companies with sensitive information
Recruitment videos are great for attracting top talent. The challenge comes when you sell or make something that can’t be discussed publicly. So how do you convince prospects your company is a great place to work without telling them details about what you do? Our experience working with science and technology companies has taught us an array of tricks to get around the challenge. We’d love to show you the video we recently completed for one of our great clients but it can’t be shared here. The good news is we can share it privately with a formal email request to...
read moreImmunizations Required for Video Production Personnel
We often have to shoot inside operating rooms that can expose us to bloodborne pathogens and an array of other concerns. Many hospitals and medical organizations are now requiring all video production personnel have proof of immunization for insurance and general protection purposes. Below is a current list required by one of our clients: Tdap (Diphtheria, Tetanus, Pertussis) – documentation of one dose Tuberculin Skin Test (TST/MDPH): • 2 Step TST upon entering healthcare or • TST done within last year plus TB Skin Test/Questionnaire or • TSpot or QFT Gold plus TB Questionnaire upon...
read moreThe glamour of shooting in exotic international locations
This is often the reality of our travel to far away places. We got the call to go to Morocco and shoot segments for a reporter covering the launch of a new Land Rover. We were only staying two days but we were excited to explore this mysterious destination. Our client flew us out first class and put us up at the finest hotels around. The reality was we had torrential rain each day. If you look closely, there’s a cat sleeping on the pillow of what should have been Jay’s outdoor patio. At least someone could enjoy the...
read moreTraveling with video equipment
Going on remote locations around the world often isn’t a glamorous as many people think. It takes more time to get through security lines and the really expensive pieces like cameras should all be hand carried. Sometimes we’re able to take smaller cameras but it’s now always feasible. On this particular trip, the camera fit in the overhead bin. One trick we’ve learned over the years is to pack along some inflatable neck pillows. These can be inflated and used to help protect the camera and other spare parts we bring...
read moreMaking people comfortable
This particular shoot was about a companies 10 year anniversary. There were some items we wanted to show in the background which meant setting the camera at a very specific height. This meant we had to put our interviewee on a tall stool to get them at just the right height. We gave our person a box to put their feet on so they could be comfortable. If your talent isn’t comfortable, they might not give you what your looking for and their tolerance for being in front of the camera is greatly...
read moreTurn Software Demos into Videos
Web based demos are great tools for prospective customers and both your internal sales and training departments. We’re frequently asked to create these software demos or sometimes just tweak existing materials. Our experience has taught us a few tricks to make them really effective and we love sharing them. Here are a few: Script: People who can do an effective software demo are hard to find. The successful ones laser focus on the topic at hand, and they’re able to control the annoying “ums” and “ahs.” We always suggest creating a custom script that’s pertinent to your audience that...
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