The best YouTube video
There’s a video link below but please don’t click it just yet. We want to explain why we feel this video is so great. It’s not because it’s beautifully shot or has amazing special effects, it’s because it works. We discovered the clip when we were on the Millennium/Takeda website. Since we’re in the video business, we clicked the YouTube link at the bottom of their page. What happened next wasn’t expected. A person welcoming us and informing us about the kinds of video on the channel. Top things that we like about the video: 1. Short, branded opener complemented by graphics explaining the...
read moreDo you really need that second camera?
Capturing individual interviews with two cameras has become very popular in the past few years. When done right, it looks really nice, but when done wrong, it looks plain silly. Before you green light the approach, make sure it has purpose. Don’t just do it because everyone else is doing it. Our main focus (pun intended) will always be the person sitting in front of the lens. Most of us are not naturally comfortable sitting in front of a camera, so adding a second camera often increases the anxiety level. When we record customers for a client, our goal is to get the person out of that...
read moreWe don’t make movies
We work exclusively with business and broadcast networks to make news. When someone engages our services, they have stories to tell and not much time to do it. Our philosophy has always been efficiency. We get in and out quickly to reduce any disruptions during business hours, and then work hard to distribute the content to the appropriate channels. There’s a growing trend where companies are persuaded to make their content look like a feature film. We can do that but don’t recommend it because it often looks too polished and can lack authenticity. Everything should have purpose. Save the...
read moreA logo is not a call to action!
If you’re really lucky, people may watch your video content to the very end. This is the time to encourage viewers to take the next steps whether it’s selling a product or inviting them to contact you for something specific. Ending with just a logo might help your branding, but it does nothing for customer engagement. We recommend all videos conclude with an active call-to-action. The phrase “for more information” doesn’t drive people to take the next step. Using wording like “contact us today” is a direct request for people to engage with you. We also encourage customers to use more than...
read more10 steps to making a great Kickstarter video
Seems like everyone wants to make a Kickstarter video, so we thought what a great time for a blog post on the subject. We pulled our collective heads together and came up with this simple list. 1. It’s not about you, it’s about the investors. You might think you’ve just created the best mouse trap in the world, but no one will give you a dime unless you can demonstrate why they should support you. It must always be about the message and not the medium. Making a video does not ensure your success, it’s just a dynamic way to tell the story. 2. Get to the “why” in the...
read moreWebinar Audience FAILURES
In this blog post, we’re not talking about bad audio, typos or poor internet connections. Today, we’re addressing jibber jabber, those giggly conversations that take place before/during and after presentations. If you’re like us, you may have left a webinar before it even started simply because it was taking too long for the company to get their act together. It’s really amazing to watch all the planning that goes into promoting a webinar and then total failure when it comes time to actually presenting the content. Be Lean: Don’t waste time, get right to it and follow...
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