YouTube Auto-Captions can hurt your video SEO
Auto-captions are usually only 60-70% accurate, meaning that 1 in 3 words is wrong. Because of this unreliability, auto-captions do not get indexed by Google or YouTube and do not improve SEO. The good news is that when you upload your own caption files, Google believes they are high quality and worthy of being indexed. Speech recognition software often gets things wrong because of accents, background noise, proper nouns, complex vocabulary, and the pace of a speaker. Want fast, accurate turn around of your caption files? Contact Duchin Production today and get the conversation started....
read moreVideo Length Matters, however…
It’s no secret that keeping videos short is a good thing. Once you add in your opening branding and a solid call-to-action, the actual content gets even shorter. Now here’s the kicker, we feel a video need to be as long as it needs to be. For instance, if there’s a one hour video that shows you how to fix your car and avoid a $2,000 car repair, there’s a good chance you will be watching the entire video. When you have a long format video to share, it’s sometimes good to break it up into sections. Each video could have a slightly different marketing message and...
read moreA Font is not a Design
There is no substitute for a great designer. It’s always painfully obvious when someone has designed their own collateral. The only people they’re fooling are themselves since they’re not hiding anything. Sorry for the bluntness, but it’s just plain awful! The same is true for people who “design” their own websites — everyone knows when it’s a “DIY.” Sure, you might save some money up front, but you’re doing irreparable harm to your brand when you go it alone without the proper skill sets and talent. Using an unusual font or making something bold is...
read moreIs your YouTube Captioning Saying you Curse?
We just watched a corporate video on YouTube with captioning turned on. Not only was the company name spelled incorrectly but an expletive was incorrectly generated in one of the sentences! Why is it critical to fix your captioning? Because Google reads it. If your company is spelled wrong, chances are it might be omitted from important search results. Don’t risk it. You might be wondering who does the captioning in the first place. Well, technically it’s YouTube but as you probably know, Google owns YouTube. There are some amazingly powerful speech to text algorithms behind the...
read moreLet there be sound with your videos
Have you ever clicked to watch a video and you don’t hear anything? If you’re like most of us, you instantly start clicking volume keys, fiddle with cables, turn a bunch of knobs only to be blasted away seconds later when the sound eventually starts. You might think you’re being edgy or creative by having silence at the start of a video but chances are, you’re just frustrating the viewer. You can easily avoid this dilemma in a number of ways. Consider making a short logo animation with a tasteful music bed. This is a great way to brand your content and at the same time, let people...
read moreMake better customer testimonial videos
This blog post isn’t about cameras, microphones, elaborate graphics or the latest technology; it’s about the human side of getting great interviews. It can take months or even years for clients to agree to give a testimonial. Don’t make the mistake of simply having people say why your business is great because that’s really not the point. It’s about personalizing and sharing their experiences and explaining how working with your company helped them succeed. Always remember, you’re not interviewing a company; you’re interviewing a person. Sit in the hot seat: Every interviewer should sit in...
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