Video captioning can make Google Search Results soar!
Accurately captioned videos get indexed by Google so words spoken in your videos become searchable content and therefore helps your SEO efforts. We already know Google loves video, and by adding an accurate caption file everything becomes exponentially better for your company’s web presence. BUT! Don’t be fooled by YouTube auto captions. If you’ve ever turned on auto-captioning, you probably know they are not very accurate. They’re so bad that Google will not index these and you get no SEO benefit from all that cost and hard work you put into making your video content. Here’s our...
read moreYouTube Auto-Captions can hurt your video SEO
Auto-captions are usually only 60-70% accurate, meaning that 1 in 3 words is wrong. Because of this unreliability, auto-captions do not get indexed by Google or YouTube and do not improve SEO. The good news is that when you upload your own caption files, Google believes they are high quality and worthy of being indexed. Speech recognition software often gets things wrong because of accents, background noise, proper nouns, complex vocabulary, and the pace of a speaker. Want fast, accurate turn around of your caption files? Contact Duchin Production today and get the conversation started....
read moreIs your YouTube Captioning Saying you Curse?
We just watched a corporate video on YouTube with captioning turned on. Not only was the company name spelled incorrectly but an expletive was incorrectly generated in one of the sentences! Why is it critical to fix your captioning? Because Google reads it. If your company is spelled wrong, chances are it might be omitted from important search results. Don’t risk it. You might be wondering who does the captioning in the first place. Well, technically it’s YouTube but as you probably know, Google owns YouTube. There are some amazingly powerful speech to text algorithms behind the...
read moreLet there be sound with your videos
Have you ever clicked to watch a video and you don’t hear anything? If you’re like most of us, you instantly start clicking volume keys, fiddle with cables, turn a bunch of knobs only to be blasted away seconds later when the sound eventually starts. You might think you’re being edgy or creative by having silence at the start of a video but chances are, you’re just frustrating the viewer. You can easily avoid this dilemma in a number of ways. Consider making a short logo animation with a tasteful music bed. This is a great way to brand your content and at the same time, let people...
read moreChallenges of video recording in Anechoic chambers
It’s no secret that we love science and technology. On this particular day, we knew we’d be shooting some RFID technology but we didn’t know we’d have to shoot inside an Anechoic chamber. We’ll skip the details on what the room is and just tell you it’s really, really, really quiet inside. This particular room was filled with pointed foam acoustic tiles everywhere. This might not seem like too much of a problem until you consider lighting. Normally we have lots of flat floor to place our hot lights however this was far from the case. A combination of...
read moreVideo recording in stores
There are huge advantages to some of our shoots. Besides working with great people on this training video, we were also able to do a bit of food shopping afterwards. This particular food store remained open during our time there but we wanted to avoid getting customers in the shots. One trick is to raise the camera to the maximum height which limits how much is in the background and at the same times makes for some great perspective...
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