Proud to be working with the Beverly School for the Deaf
Duchin Productions supports numerous local and national non-profit organizations, and we’re proud to announce we’re now assisting the Beverly School for the Deaf and the Children’s Center for Communication. The school has a special connection to Duchin Productions’ owner, Jay Duchin because his grandfather Abe Sterman volunteered and donated to the school throughout his life. Recently, the organization began using video to assist the students with education and physical and mental development. We saw a great opportunity to become involved when we learned that there was a need for...
read moreHow long should a video be?
You can read all over the internet that videos should NEVER be longer than two or three minutes. When we get asked the same question, our response is “a video needs to be as long as it needs to be,” length should be the last thing on your mind. There’s no doubt that most videos are about three minutes long since that tends to be the limit of many people’s attention. Consider for a moment your own video viewing experiences. You’ll think nothing about sitting through a two hour movie but a two hour presentation streaming on the web is definitely another story. On the other hand, if you...
read moreQR Codes in videos
QR (Quick Response) codes are those funny square boxes you can find on all kinds of product. Invented back in the early 1990’s, they were initially used for inventory tracking. Companies are now using them for a wider range of applications including eCoupons and entertainment specials. In 2011, Duchin Productions started adding them to the end of videos. The codes can be programed to translate a variety of data such as contact information or websites. We recommend that businesses create a custom landing page on their website for these codes such as acme.com/qr. This way the code offer...
read moreMake your videos Timeless
Make your videos Timeless! One of our goals is to create videos that get used for years and years. The following tips will hopefully give you ideas to extend the shelf life of all your content. 1. Avoid “dating” references in favor of “recently” or “a while ago.” When you refer to specific dates, the content will quickly become out of date. Keeping an ear out for non-specific time frames will allow you to keep your content up as long as you want it there. 2. Similarly, remove holiday decorations from backgrounds. Someone watching your videos in the middle of August will be really...
read moreMaking Videos without Video.
We frequently get calls from people wanting to do videos on a limited budget. The following example shows how creative use of still photography and Photoshopped graphics can make really decent video. The key to doing this well is having a great script. A script to us is like the foundation of a house. If you have a weak or poorly designed foundation, it will weaken the entire structure of the home. Always think of the viewer/customer first and make they’ll get value from what you’re...
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