Create more booth traffic with video
Trade shows are a critical part of every company’s sales and marketing strategy, but some of your best prospects may not make it to your booth. A video booth tour can create interest and drive more traffic to your booth. Plus it can be shared after the event to reach people who may not have been able to attend. Your customers and prospects don’t care so much about the tchotchke you’re giving away, they care more about your products and services. This video below shows what’s possible. Now, let’s make one for you. Contact us today to learn more....
read moreIs today’s phenomenal video technology creating some of the worst video in history?
Smartphones can capture amazing video. The sensors are better, the lenses sharper and functionality has never been simpler. So why has the quality of content become so awful? I cringe every time I see a selfie video from someone posted on LinkedIn because the message they’re extolling rarely has any value to their business. These random videos may actually be hurting business because too much noise prevents people from discovering valuable content. As a consumer, I don’t care if you’re eating, working out or drinking with your buds as you share something about your company. I do believe when...
read moreA Reminder from a Reece’s
Years back, Reece’s demonstrated how chocolate and peanut butter combined together, makes a great treat. The same concept is true when marketing and training organizations work together to create video content. When these groups start communicating together, your organization becomes irresistible to customers with zero calories. Marketing: Somewhere in your company, people are probably developing valuable video training for customers and employees. With some minor tweaks, this same content can be used in your marketing efforts. Sometimes just changing video link text from “watch our...
read moreMaster the Art of Training Videos
Making training videos should be a piece of cake. Your company is probably loaded with experts who can use your product with their eyes closed. So why do companies struggle to share that knowledge with your customers? We’ve put together some recommendations we use when making training videos that we hope will get you on the path to becoming video training and education machines. And as always, if you don’t have the means to make your own content, we’d love to help. 1. Know your audience The most important part of making any content is to know your audience. Companies frequently have a...
read moreVideo Recording in Medical Facilities
It’s more important than ever to be prepared when shooting video at hospitals and medial facilities. The expensive and time-consuming process of medical credentialing no longer just applies to device and pharmaceutical reps. Laws like HIPPA and increased regulations have changed the rules for everyone. Unfortunately the rules are not uniform. The important thing to understand is that it’s not simply a requirement for entry into operating rooms and hazardous environments, it could be necessary simply to record an interview. For those not familiar with credentialing, it involves passing a...
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