Video Branding Strategies

Video branding means different things to different people. For some, it’s simply a watermarked logo in the corner of the video frame, while for others it’s ensuring a consistent look and feel.

Videos that we produce historically fall into two distinct categories: marketing and educational. Educational videos often get overlooked when it comes to branding. Let’s say you just created a video about buying your first home. The content could be useful to a wide range of people from real estate agents to mortgage companies. There’s a strong chance these businesses would love to share your information with friends and potential customers. As the developer of the content you want people to share your expertise but you don’t want people to steal it and represent it as their own.

To prevent this from happening, we employ a wide range of strategies to make sure you get the credit you deserve while building your credibility and value. The following video details examples we use to brand your information both visually and audibly. Before you know it, your phone will be ringing off the hook with new customers because you will become the Guru of your industry.