Master the Art of Training Videos

  Making training videos should be a piece of cake. Your company is probably loaded with experts who can use your product with their eyes closed. So why do companies struggle to share that knowledge with your customers? We’ve put together some recommendations we use when making training videos that we hope will get you on the path to becoming video training and education machines. And as always, if you don’t have the means to make your own content, we’d love to help. 1. Know your audience The most important part of making any content is to know your audience. Companies frequently have a...

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How to make engaging videos in a short amount of time

    Challenge: Record a massive Synthetic Biology competition during a 2-day conference and create a 2 minute recap video to play on the last day. PLUS: Adapt shooting to display on a giant, double-wide, projected image. AND: The presentation rooms will be really dark because teams will be projecting from laptops. The IGEM conference features students from around the world coming to present their synthetic biology research. Each team has 20 minutes to share highly technical information through PowerPoint slides and posters set up throughout a convention center. My job for the past...

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Fixing Horrible Audio

  You know what I’m talking about. Webinars where the speaker sounds like she’s in a tin can, man-on-the-street interviews that are ruined by loud trade show traffic and eclipse the person talking. I’m sure you can think of more. I’m often asked how to fix these problems and the short answer is, you can’t, well, sort of. There is no magic button to press that corrects bad audio. With lots of time, energy and effort, you might be able to improve the sound a bit, but it’s not easy and the results are often still poor.                ...

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Ask Me Anything

    Creating videos isn’t always easy. My clients and friends know I’m always ready to help answer questions or give advice, even if they’re not using Duchin Productions. Not every project requires the big camera and lights, sometimes I encourage people to give it a go themselves (when appropriate). But even the simplest cameras can be really confusing, never be shy about picking up the phone or sending a question over email. If for some reason I can’t answer the question, I’ll find someone who can.   Struggling to get great audio or better video results with your...

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Saving money on trade show booth power

Most people know ordering power for a trade show booth can cost a FORTUNE! It’s easy to be intimidated when the show electricians start talking gibberish about your power needs but fear not, we’re here to help and hopefully save you a boatload of money. Follow these three simple steps and become an electricity superhero.   Step one:  Do a quick inventory of things you’ll need to plug in. This includes laptops, mobile phone chargers, display screens, booth lighting, etc. Step two: Educate yourself about how much power each item uses. You can use averages found online and simply round up...

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A retainer for video?

You have retainers with your PR and Ad agencies because these services are vital to your business. You already know video is a great way to engage your audience, so why not consider a video retainer with Duchin Productions to stay top of mind with your market. Creating regular video content can be a struggle but with our new retainer service it’s easier and cheaper because we offer it at a reduced cost compared to our traditional services. Below are some suggestions of how your business could benefit from our video retainer program. Video blog posts Quality blog posts are critical to...

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