Master the Art of Training Videos

  Making training videos should be a piece of cake. Your company is probably loaded with experts who can use your product with their eyes closed. So why do companies struggle to share that knowledge with your customers? We’ve put together some recommendations we use when making training videos that we hope will get you on the path to becoming video training and education machines. And as always, if you don’t have the means to make your own content, we’d love to help. 1. Know your audience The most important part of making any content is to know your audience. Companies frequently have a...

read more

Video Recording in Medical Facilities

  It’s more important than ever to be prepared when shooting video at hospitals and medial facilities. The expensive and time-consuming process of medical credentialing no longer just applies to device and pharmaceutical reps. Laws like HIPPA and increased regulations have changed the rules for everyone. Unfortunately the rules are not uniform. The important thing to understand is that it’s not simply a requirement for entry into operating rooms and hazardous environments, it could be necessary simply to record an interview. For those not familiar with credentialing, it involves passing a...

read more

Meet Jeff

    Duchin Productions, Inc. is pleased to announce that Producer/Director Jeff Hoffman has joined the production team. Jeff has worked in California for many years and has lensed countless productions, from the Oscar nominated movie “Ray,” to television’s “Pee Wee’s Playhouse.” Jeff recently settled back to the East coast to be closer to family and is excited to pursue new projects. “You’d be surprised to learn the many similarities that exist working with top actors and C level executives,” states Hoffman. At the end of the day, you have to tell a great story where the viewer is...

read more

How to make engaging videos in a short amount of time

    Challenge: Record a massive Synthetic Biology competition during a 2-day conference and create a 2 minute recap video to play on the last day. PLUS: Adapt shooting to display on a giant, double-wide, projected image. AND: The presentation rooms will be really dark because teams will be projecting from laptops. The IGEM conference features students from around the world coming to present their synthetic biology research. Each team has 20 minutes to share highly technical information through PowerPoint slides and posters set up throughout a convention center. My job for the past three...

read more

My BEST YouTube Trick!

    The goal of any business video is to motivate people to act after watching your content, otherwise known as a call-to-action (CTA). The good news is I have a free tip to drive call to action activity. Are you ready? Leave your CTA end graphic up for 30 to 60 seconds! Here’s why: All too often content creators end videos with a 1 second logo and a homepage URL which doesn’t drive the desired behavior. – It’s a passive suggestion vs. an active directive – Chances are the homepage isn’t where you should send people – If you have a long URL or a non-traditional...

read more