Saving money on trade show booth power

Most people know ordering power for a trade show booth can cost a FORTUNE! It’s easy to be intimidated when the show electricians start talking gibberish about your power needs but fear not, we’re here to help and hopefully save you a boatload of money. Follow these three simple steps and become an electricity superhero.   Step one:  Do a quick inventory of things you’ll need to plug in. This includes laptops, mobile phone chargers, display screens, booth lighting, etc. Step two: Educate yourself about how much power each item uses. You can use averages found online and simply round up...

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A retainer for video?

You have retainers with your PR and Ad agencies because these services are vital to your business. You already know video is a great way to engage your audience, so why not consider a video retainer with Duchin Productions to stay top of mind with your market. Creating regular video content can be a struggle but with our new retainer service it’s easier and cheaper because we offer it at a reduced cost compared to our traditional services. Below are some suggestions of how your business could benefit from our video retainer program. Video blog posts Quality blog posts are critical to...

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Humiliation for a great cause

Most of my LinkedIn connections only know me professionally as a video producer. On a personal note, I’m involved with a litany of causes to help people. This year, I’ve been able to combine my love of engineering and building with one of the organizations I support, however it does involve an extremely high level of embarrassment. This is my third year competing in the Big Brothers Big Sisters of New Hampshire Sprint. Now here’s the catch. Sneakers are not allowed. All entrants must wear stilettos with a minimum 3” heel height. My performance in past years has been pretty awful but...

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Showing just words in videos?

  You just spent weeks with a designer animating impactful words to communicate a message using video. You even spent hours looking for just the right piece of music to complement it. For certain audiences this might be fine, but if you’re posting your video on the web, you need to consider a few more steps.   Google Chances are, you want Google to find your content, but Google can read graphics. The good news is it can read words when properly presented. One of the best ways is with a captioning file. Creating a caption file of the identical on-screen words will get your video...

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Corporate Journalism, your lifeline to business growth

Imagine for a second you owned a newspaper. You have reporters hitting the streets finding and telling great stories. Publishing great stories leads to credibility which in turn increases subscribers and grows advertising revenue. If your reporters simply started writing articles about how wonderful your newspaper was, you’d quickly lose readership. Strangely though, many companies embrace a “look at us” approach and share self-serving information about how wonderful they are. If you’re a news organization with this mantra, you won’t be viable for very long. This approach is also mirrored in...

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