We’ve put fingers to keyboard and complied a list of the plusses and minuses of the two approaches.
Live Webinar
Plus:
– Real time interaction and engagement with your audience
Minus:
– Phone connections can sound like tin cans
– Mistakes are live
– Poor attendance may reflect negatively on your team
– If you forget to say something, it may be lost to your live audience
– Technical difficulties are broadcast live and annoying to attendees
– If you have internet connection issues, the recorded archive of the presentation will be affected
Tip: Edit out housekeeping comments or technical glitches before sharing recorded webinars.
Recorded Presentation
Plus
– You can make it perfect and eliminate mistakes
– Sound quality is excellent
– Content is available 24/7, no need to depend on a live audience
Minus
– You won’t have live interaction but can encourage feedback and questions through existing channels when the audience views your content.
Tip: Add a clickable call-to-action link inside the video to direct people where you want them to go.
The best of both worlds!
Why not a combination of both approaches? You can interact with a live webinar audience but when it comes to the content portion, play a recorded presentation. Companies sometimes show videos during webinars, why not simply play a prerecorded presentation? Of course you will have to ask attendees to save their questions for the end but you should be doing that anyway.
Conclusion: There are always many options to sharing content and we’re here to help. Give a shout and we’ll help get it out.
Jay@duchinproductions.com or 978.338.5699
