Bad customer testimonials or poor interviewing techniques?

    Over the years I’ve recorded countless customer video testimonials. I’ve witnessed gut wrenching, tear jerking stories but also the polar opposite where people begrudgingly spit back yes and no answers. Clients are sometimes quick to blame the interviewee but in some cases, it’s the interviewer’s fault. Before pointing fingers, keep in mind that interviewing people isn’t always easy and being the person in the hot seat is no picnic either. Many people feel doing a testimonial is like interviewing for a job. There’s lots of pressure, you want to give correct answers...

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Can’t you “just” fix that? A guide to video production glitches.

    No one is perfect and mistakes happen. Things like low audio, over exposure or blurry footage have happened to all of us. Sadly, there still is no magic button that fixes things. Frequently, you can improve certain problems and make glitches less obvious. We hope the following helps explain some of the challenges and maybe even give life to content that was once thought unusable. Evaluation: It you’re hoping to have something fixed, take it to a professional and get their opinion. There have been times we’ve resurrected footage and others where it’s just too far gone. Another...

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Ask Me Anything

    Creating videos isn’t always easy. My clients and friends know I’m always ready to help answer questions or give advice, even if they’re not using Duchin Productions. Not every project requires the big camera and lights, sometimes I encourage people to give it a go themselves (when appropriate). But even the simplest cameras can be really confusing, never be shy about picking up the phone or sending a question over email. If for some reason I can’t answer the question, I’ll find someone who can.   Struggling to get great audio or better video results with your...

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Professional Voice Over Talent Saves Money

It sounds crazy but spending money on professional talent will almost always save clients money in the end. When a voice over is needed for a production, people often feel they can save money by using someone in their office. Here are a few reasons why we encourage clients to go pro: 1. Pros can be directed on inflection, feel, speed, warmth etc. 2. What is the cost to your business to pull someone away from what they’re paid to do? 3. Non-professionals often require numerous takes to get right. More takes means more time editing all the pieces together 4. Many voice professionals work...

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