10 steps to making a great Kickstarter video

Seems like everyone wants to make a Kickstarter video, so we thought what a great time for a blog post on the subject. We pulled our collective heads together and came up with this simple list. 1. It’s not about you, it’s about the investors. You might think you’ve just created the best mouse trap in the world, but no one will give you a dime unless you can demonstrate why they should support you. It must always be about the message and not the medium. Making a video does not ensure your success, it’s just a dynamic way to tell the story. 2. Get to the “why” in the...

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Recruitment videos for companies with sensitive information

Recruitment videos are great for attracting top talent.  The challenge comes when you sell or make something that can’t be discussed publicly.  So how do you convince prospects your company is a great place to work without telling them details about what you do?  Our experience working with science and technology companies has taught us an array of tricks to get around the challenge.  We’d love to show you the video we recently completed for one of our great clients  but it can’t be shared here.   The good news is we can share it privately with a formal email request to...

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Choosing a background for your next video shoot.

An important thing to consider for any video shoot is the background choice. Not every location has an ideal room for shooting so in many instances, we create a background. Once we learn about a project, we try to determine what the background should be and then see if it exists at the shoot location. Unfortunately, even if the perfect spot is available, it might be near an area that is too noisy or not big enough to fit all the equipment. Not every project has the budget to bring in a set decorator to “prop” a location, so it’s important to be flexible on smaller budget shoots. The photos...

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Create employee video testimonials to attract top talent

Just about everyone today understands the value of customer testimonials. There’s really nobody better to convince prospective buyers that you offer great products and services than your own happy customers. The same is true when it comes to hiring great people. Let them hear directly from engaged employees about your inviting culture, opportunities for growth and generous benefits. It’s a lot more powerful and credible than simply reading it in a recruitment brochure. Our recommendation is to interview both mid-level employees and executives. Their energy and excitement can be contagious...

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Good questions to ask during customer video testimonials

We received a call from one of our good clients who was conducting a series of customer video testimonials out of state. She asked if we could put together a list of generic questions to ask the interviewee. Even though we weren’t the vendor, we always want to help our clients in need. The feedback was great so we thought we’d share these common interview questions with the rest of our client base. Questions: – What differentiates _______ from all the other _______ out there? – What was life like before ____________? – How has ___________ made your work easier?...

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An alternate approach to videotaping customer testimonials.

There are numerous advantages to having video testimonials on your website but what many don’t realize is they can actually improve search engine results. The traditional approach is to get a room, set up some lights and bring your customers in to talk about your business. The downside of this is it’s not always convenient for your customers to come to you. An alternative is to use the Man-on-the-street approach during user conferences or trade shows. Clients find this is easier on their customers and limits the need of their valuable time. The following is an example from a...

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