A retainer for video?

You have retainers with your PR and Ad agencies because these services are vital to your business. You already know video is a great way to engage your audience, so why not consider a video retainer with Duchin Productions to stay top of mind with your market. Creating regular video content can be a struggle but with our new retainer service it’s easier and cheaper because we offer it at a reduced cost compared to our traditional services. Below are some suggestions of how your business could benefit from our video retainer program. Video blog posts Quality blog posts are critical to...

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The other half of great content

There’s no doubt great content is a key driver for inbound marketing but there’s a critical second part to great content — a strong call-to-action. CTAs are easy to forget because you’re so excited to be finished with content and eager to get it in front of your audience. And by strong CTA, we don’t mean your company homepage URL and phone number. Instead, consider these favorite tips to convert content readers into qualified sales pipeline. – Make a landing page on your website that’s customized for your CTA. Your homepage might look great but it might not be the...

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Video Length Matters, however…

It’s no secret that keeping videos short is a good thing. Once you add in your opening branding and a solid call-to-action, the actual content gets even shorter. Now here’s the kicker, we feel a video need to be as long as it needs to be. For instance, if there’s a one hour video that shows you how to fix your car and avoid a $2,000 car repair, there’s a good chance you will be watching the entire video. When you have a long format video to share, it’s sometimes good to break it up into sections. Each video could have a slightly different marketing message and...

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Make better customer testimonial videos

This blog post isn’t about cameras, microphones, elaborate graphics or the latest technology; it’s about the human side of getting great interviews. It can take months or even years for clients to agree to give a testimonial. Don’t make the mistake of simply having people say why your business is great because that’s really not the point. It’s about personalizing and sharing their experiences and explaining how working with your company helped them succeed. Always remember, you’re not interviewing a company; you’re interviewing a person. Sit in the hot seat: Every interviewer should sit in...

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Choosing a background for your next video shoot.

An important thing to consider for any video shoot is the background choice. Not every location has an ideal room for shooting so in many instances, we create a background. Once we learn about a project, we try to determine what the background should be and then see if it exists at the shoot location. Unfortunately, even if the perfect spot is available, it might be near an area that is too noisy or not big enough to fit all the equipment. Not every project has the budget to bring in a set decorator to “prop” a location, so it’s important to be flexible on smaller budget shoots. The photos...

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Create employee video testimonials to attract top talent

Just about everyone today understands the value of customer testimonials. There’s really nobody better to convince prospective buyers that you offer great products and services than your own happy customers. The same is true when it comes to hiring great people. Let them hear directly from engaged employees about your inviting culture, opportunities for growth and generous benefits. It’s a lot more powerful and credible than simply reading it in a recruitment brochure. Our recommendation is to interview both mid-level employees and executives. Their energy and excitement can be contagious...

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