Create employee video testimonials to attract top talent

Just about everyone today understands the value of customer testimonials. There’s really nobody better to convince prospective buyers that you offer great products and services than your own happy customers. The same is true when it comes to hiring great people. (more…)

Good questions to ask during customer video testimonials

We received a call from one of our good clients who was conducting a series of customer video testimonials out of state. She asked if we could put together a list of generic questions to ask the interviewee. Even though we weren’t the vendor, we always want to help our clients in need. The feedback was great so we thought we’d share these common interview questions with the rest of our client base.

Questions:
- What differentiates _______ from (more…)

An alternate approach to videotaping customer testimonials.

There are numerous advantages to having video testimonials on your website but what many don’t realize is they can actually improve search engine results. The traditional approach is to get a room, set up some lights and bring your customers in to talk about your business. The downside of this is it’s not always convenient for your customers to come to you. An alternative is to use the Man-on-the-street approach during user conferences or trade shows. Clients find this is easier on their customers and limits the need of their valuable time. The following is an example from a networking event where we encouraged people to talk about why attending the gathering is helpful and why others should start attending. You’ll notice a few things: (more…)