A retainer for video?

You have retainers with your PR and Ad agencies because these services are vital to your business. You already know video is a great way to engage your audience, so why not consider a video retainer with Duchin Productions to stay top of mind with your market. Creating regular video content can be a struggle but with our new retainer service it’s easier and cheaper because we offer it at a reduced cost compared to our traditional services. Below are some suggestions of how your business could benefit from our video retainer program. Video blog posts Quality blog posts are critical to...

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Five signs you made your own video

Everyone loves video but there are the occasions where creating it is best left to professionals. In fact, in some cases, poor quality video can hurt vs. help your business. We’ve identified five factors every video creator should solve before attempting to make their own content.     1. Earthquakes Shaky footage can easily be avoided by using a tripod. Many cameras have really wonderful image stabilization but there’s really no substitute for a solid shot from a good tripod. 2. Nose hair Using the built in camera on your laptop is great for making quick videos but consider putting...

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Make better customer testimonial videos

This blog post isn’t about cameras, microphones, elaborate graphics or the latest technology; it’s about the human side of getting great interviews. It can take months or even years for clients to agree to give a testimonial. Don’t make the mistake of simply having people say why your business is great because that’s really not the point. It’s about personalizing and sharing their experiences and explaining how working with your company helped them succeed. Always remember, you’re not interviewing a company; you’re interviewing a person. Sit in the hot seat: Every interviewer should sit in...

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We don’t make movies

We work exclusively with business and broadcast networks to make news. When someone engages our services, they have stories to tell and not much time to do it. Our philosophy has always been efficiency. We get in and out quickly to reduce any disruptions during business hours, and then work hard to distribute the content to the appropriate channels. There’s a growing trend where companies are persuaded to make their content look like a feature film. We can do that but don’t recommend it because it often looks too polished and can lack authenticity. Everything should have purpose. Save the...

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Pro bono video for the Children’s Center for Communication/Beverly School for the Deaf

We’re proud to be involved with numerous charities and non-profits.  Duchin Production’s owner Jay Duchin, is even a Trustee at the Children’s Center for Communication/Beverly School for the Deaf.  A small part of his commitment is to create fundraising videos to keep the school going.  We recorded this in the family’s home and used a single, small digital SLR camera to capture the story. We’d like to share this latest effort and encourage people to consider donating time or money to this wonderful organization. Visit: cccbsd.org to learn more.    ...

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Immunizations Required for Video Production Personnel

We often have to shoot inside operating rooms that can expose us to bloodborne pathogens and an array of other concerns.  Many hospitals and medical organizations are now requiring all video production personnel have proof of immunization for insurance and general protection purposes. Below is a current list required by one of our clients: Tdap (Diphtheria, Tetanus, Pertussis) – documentation of one dose Tuberculin Skin Test (TST/MDPH): • 2 Step TST upon entering healthcare or • TST done within last year plus TB Skin Test/Questionnaire or • TSpot or QFT Gold plus TB Questionnaire upon...

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