Video captioning can make Google Search Results soar!

Accurately captioned videos get indexed by Google so words spoken in your videos become searchable content and therefore helps your SEO efforts. We already know Google loves video, and by adding an accurate caption file everything becomes exponentially better for your company’s web presence. BUT!   Don’t be fooled by YouTube auto captions. If you’ve ever turned on auto-captioning, you probably know they are not very accurate. They’re so bad that Google will not index these and you get no SEO benefit from all that cost and hard work you put into making your video content. Here’s...

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YouTube Auto-Captions can hurt your video SEO

Auto-captions are usually only 60-70% accurate, meaning that 1 in 3 words is wrong. Because of this unreliability, auto-captions do not get indexed by Google or YouTube and do not improve SEO. The good news is that when you upload your own caption files, Google believes they are hig h quality and worthy of being indexed. Speech recognition software often gets things wrong because of accents, background noise, proper nouns, complex vocabulary, and the pace of a speaker. Want fast, accurate turn around of your caption files? Contact Duchin Production today and get the conversation started....

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Video Length Matters, however…

It’s no secret that keeping videos short is a good thing. Once you add in your opening branding and a solid call-to-action, the actual content gets even shorter. Now here’s the kicker, we feel a video need to be as long as it needs to be. For instance, if there’s a one hour video that shows you how to fix your car and avoid a $2,000 car repair, there’s a good chance you will be watching the entire video. When you have a long format video to share, it’s sometimes good to break it up into sections. Each video could have a slightly different marketing message and...

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Is your YouTube Captioning Saying you Curse?

We just watched a corporate video on YouTube with captioning turned on. Not only was the company name spelled incorrectly but an expletive was incorrectly generated in one of the sentences! Why is it critical to fix your captioning? Because Google reads it. If your company is spelled wrong, chances are it might be omitted from important search results. Don’t risk it. You might be wondering who does the captioning in the first place. Well, technically it’s YouTube but as you probably know, Google owns YouTube. There are some amazingly powerful speech to text algorithms behind the...

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Video Special Effects on a Budget

Want to add special effects to your videos but don’t want to spend a fortune? You may be surprised to learn that it can be affordable if you’re up for trying some unconventional approaches. Below, we’ve detailed a project where we created an invisible whiteboard. We’re fortunate to work with some really wonderful people. One of our favorites is Dr. Woodie Flowers, emeritus professor of mechanical engineering at MIT. If his name sounds familiar, he was the original host of the PBS series Scientific American Frontiers. We’ve created many videos with the professor and each one has had a unique...

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Video Special Effects using PowerPoint

We frequently encourage clients to use programs like PowerPoint and Keynote to help get their ideas across. One of our longtime friends and clients, Sargent Production Services was tasked to go one step further. He was asked to produce a video but use Keynote slides and animations as a substitute for traditional video animation. The presenter, Dr. Woodie Flowers is an advanced user of Keynote (Apple’s version of PowerPoint) and is the mastermind behind the project. Not many people would attempt something this challenging but in theory, everything was going to work. We recorded Woodie...

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