Can’t you “just” fix that? A guide to video production glitches.

    No one is perfect and mistakes happen. Things like low audio, over exposure or blurry footage have happened to all of us. Sadly, there still is no magic button that fixes things. Frequently, you can improve certain problems and make glitches less obvious. We hope the following helps explain some of the challenges and maybe even give life to content that was once thought unusable. Evaluation: It you’re hoping to have something fixed, take it to a professional and get their opinion. There have been times we’ve resurrected footage and others where it’s just too far gone. Another...

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Is it funny?

  Who doesn’t like a funny video. It’s a great way to break up a slow day and maybe even put you in a better mood. Companies frequently want to make humorous videos but it can be a slippery slope. As a business, you still have to ask yourself “How does this add value to my current and/or future customers?” Often times, what employees may think is hilarious can be a pain point or simply insulting to your external audience. Making light of a software update or your product missing some kind of functionality can quickly backfire. Another big part to introducing humor is knowing that your...

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Fixing Horrible Audio

  You know what I’m talking about. Webinars where the speaker sounds like she’s in a tin can, man-on-the-street interviews that are ruined by loud trade show traffic and eclipse the person talking. I’m sure you can think of more. I’m often asked how to fix these problems and the short answer is, you can’t, well, sort of. There is no magic button to press that corrects bad audio. With lots of time, energy and effort, you might be able to improve the sound a bit, but it’s not easy and the results are often still poor.                ...

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Ask Me Anything

    Creating videos isn’t always easy. My clients and friends know I’m always ready to help answer questions or give advice, even if they’re not using Duchin Productions. Not every project requires the big camera and lights, sometimes I encourage people to give it a go themselves (when appropriate). But even the simplest cameras can be really confusing, never be shy about picking up the phone or sending a question over email. If for some reason I can’t answer the question, I’ll find someone who can.   Struggling to get great audio or better video results with your...

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Showing just words in videos?

  You just spent weeks with a designer animating impactful words to communicate a message using video. You even spent hours looking for just the right piece of music to complement it. For certain audiences this might be fine, but if you’re posting your video on the web, you need to consider a few more steps.   Google Chances are, you want Google to find your content, but Google can read graphics. The good news is it can read words when properly presented. One of the best ways is with a captioning file. Creating a caption file of the identical on-screen words will get your video...

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Five signs you made your own video

Everyone loves video but there are the occasions where creating it is best left to professionals. In fact, in some cases, poor quality video can hurt vs. help your business. We’ve identified five factors every video creator should solve before attempting to make their own content.     1. Earthquakes Shaky footage can easily be avoided by using a tripod. Many cameras have really wonderful image stabilization but there’s really no substitute for a solid shot from a good tripod. 2. Nose hair Using the built in camera on your laptop is great for making quick videos but consider putting...

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