Showing just words in videos?

  You just spent weeks with a designer animating impactful words to communicate a message using video. You even spent hours looking for just the right piece of music to complement it. For certain audiences this might be fine, but if you’re posting your video on the web, you need to consider a few more steps.   Google Chances are, you want Google to find your content, but Google can read graphics. The good news is it can read words when properly presented. One of the best ways is with a captioning file. Creating a caption file of the identical on-screen words will get your video...

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Five signs you made your own video

Everyone loves video but there are the occasions where creating it is best left to professionals. In fact, in some cases, poor quality video can hurt vs. help your business. We’ve identified five factors every video creator should solve before attempting to make their own content.     1. Earthquakes Shaky footage can easily be avoided by using a tripod. Many cameras have really wonderful image stabilization but there’s really no substitute for a solid shot from a good tripod. 2. Nose hair Using the built in camera on your laptop is great for making quick videos but consider putting...

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You put links in emails but why not your videos?

Most of us would never think about sending a business email without adding a call-to-action (CTA) link to a webpage, newsletter or event sign up. BUT, did you know you can embed links in videos as well?  There are definitely some tricks you need to know, but we’re here to help. We feel every video should have embedded CTA links to capture interest when your prospects are engaged with your content. Think about it. Hollywood doesn’t promote a film by showing the entire movie. Instead, they build powerful trailers that get people excited about the story and to entice people to go...

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Why your videos aren’t converting leads

Video can be a very powerful tool for getting new people into your sales funnel. In fact, many people discover new companies simply though a Google search when a video shows as a top result. Unfortunately, video content isn’t always taken seriously.  Frequently, companies choose to focus on internal content more suitable for employee recruitment, than customer acquisition. Does your prospect really want to watch your employees drink and play foosball on a Friday afternoon? Show prospects how you can help them solve a problem and generate more business.  Show the WIIFT (What’s in...

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The other half of great content

There’s no doubt great content is a key driver for inbound marketing but there’s a critical second part to great content — a strong call-to-action. CTAs are easy to forget because you’re so excited to be finished with content and eager to get it in front of your audience. And by strong CTA, we don’t mean your company homepage URL and phone number. Instead, consider these favorite tips to convert content readers into qualified sales pipeline. – Make a landing page on your website that’s customized for your CTA. Your homepage might look great but it might not be the...

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Share your slides and the audio presentation

Would you ever have cookies without milk, peanut butter without jelly, bagel without cream cheese? Of course not. The two were meant for each other but time and time again, we see companies sharing their PowerPoint slides without the spoken presentation accompanying it. Content is better absorbed by your audience when you include the supporting script and there’s no danger of a slide being misinterpreted. The added bonus of marrying your PPT slides with the spoken presentation means it becomes a video and Google LOVES video. We also encourage our clients to also upload the transcript because...

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