The other half of great content

There’s no doubt great content is a key driver for inbound marketing but there’s a critical second part to great content — a strong call-to-action. CTAs are easy to forget because you’re so excited to be finished with content and eager to get it in front of your audience. And by strong CTA, we don’t mean your company homepage URL and phone number. Instead, consider these favorite tips to convert content readers into qualified sales pipeline. – Make a landing page on your website that’s customized for your CTA. Your homepage might look great but it might not be the...

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Webinar Audience FAILURES

In this blog post, we’re not talking about bad audio, typos or poor internet connections. Today, we’re addressing jibber jabber, those giggly conversations that take place before/during and after presentations. If you’re like us, you may have left a webinar before it even started simply because it was taking too long for the company to get their act together. It’s really amazing to watch all the planning that goes into promoting a webinar and then total failure when it comes time to actually presenting the content. Be Lean: Don’t waste time, get right to it and follow...

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Turn Software Demos into Videos

Web based demos are great tools for prospective customers and both your internal sales and training departments. We’re frequently asked to create these software demos or sometimes just tweak existing materials.  Our experience has taught us a few tricks to make them really effective and we love sharing them. Here are a few: Script: People who can do an effective software demo are hard to find.  The successful ones laser focus on the topic at hand, and they’re able to control the annoying “ums” and “ahs.” We always suggest creating a custom script that’s pertinent to your audience that...

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Choosing a background for your next video shoot.

An important thing to consider for any video shoot is the background choice. Not every location has an ideal room for shooting so in many instances, we create a background. Once we learn about a project, we try to determine what the background should be and then see if it exists at the shoot location. Unfortunately, even if the perfect spot is available, it might be near an area that is too noisy or not big enough to fit all the equipment. Not every project has the budget to bring in a set decorator to “prop” a location, so it’s important to be flexible on smaller budget shoots. The photos...

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Video Tip: Working with bad video

Technology keeps coming up with ways consumers and businesses can record their own video. Everything from the mighty Flip-type units to Smartphones now allow people to capture events with the push of a button. When used properly, these tiny cameras can yield great results. Unfortunately this isn’t always the case. We’re often presented with shaky, blurry, noisy footage that clients want us to use in productions. There’s a big misconception that video post production houses have a magic setting that can fix everything from fuzzy pictures to crackling sound. As much as we...

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Save money and don’t videotape your seminars!

Why on earth would a video company tell you not to videotape a seminar? Duchin Productions always wants to provide the best solution for every project, regardless of the financial impact to us. In fact about 80% of the time, we recommend that clients to skip videotaping seminars and simply record the audio content. Here’s a breakdown of the reasons why: – You’ll save money $$$ Audio recording is significantly less expensive than video recording. Hooking up an inexpensive, solid state audio recorder is a piece of cake and sound great. If you’re speaking in a ballroom that has a...

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