A retainer for video?

You have retainers with your PR and Ad agencies because these services are vital to your business. You already know video is a great way to engage your audience, so why not consider a video retainer with Duchin Productions to stay top of mind with your market. Creating regular video content can be a struggle but with our new retainer service it’s easier and cheaper because we offer it at a reduced cost compared to our traditional services. Below are some suggestions of how your business could benefit from our video retainer program. Video blog posts Quality blog posts are critical to...

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Corporate Journalism, your lifeline to business growth

Imagine for a second you owned a newspaper. You have reporters hitting the streets finding and telling great stories. Publishing great stories leads to credibility which in turn increases subscribers and grows advertising revenue. If your reporters simply started writing articles about how wonderful your newspaper was, you’d quickly lose readership. Strangely though, many companies embrace a “look at us” approach and share self-serving information about how wonderful they are. If you’re a news organization with this mantra, you won’t be viable for very long. This approach is also mirrored in...

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Sales Pipeline Plumber

Are your leads not flowing in? Prospects dripping away because your SDRs are under water? Are your customers spilling away to your competition? Let video be your 24/7 pipeline plumber, ready to work on all stages of your sales funnel. It works for both inbound and outbound marketing efforts and can make the job of your entire sales team easier. Lets take a fun look at a home plumbing system. There’s supply (water entering your home), distribution (getting water where it needs to go) and waste, (those nasty bits you don’t want ruining your fresh water supply). Your SDRs need a great set of...

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LinkedIn Frustrations

Technology is constantly changing and it can be really frustrating trying to keep up. My most recent battle was trying to determine an appropriate pixel size for a supporting image for a LinkedIn article. A Google search revealed inconsistent answers to my inquiry. When images are truncated, the reasons can range from non-standard screen resolutions to the fact that your website might have a responsive design. In the days of print, you needed to pad the area surrounding the image so it wasn’t impacted (literally) from massive paper cutting blades. The world of responsive design means...

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You put links in emails but why not your videos?

Most of us would never think about sending a business email without adding a call-to-action (CTA) link to a webpage, newsletter or event sign up. BUT, did you know you can embed links in videos as well?  There are definitely some tricks you need to know, but we’re here to help. We feel every video should have embedded CTA links to capture interest when your prospects are engaged with your content. Think about it. Hollywood doesn’t promote a film by showing the entire movie. Instead, they build powerful trailers that get people excited about the story and to entice people to go...

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Why your videos aren’t converting leads

Video can be a very powerful tool for getting new people into your sales funnel. In fact, many people discover new companies simply though a Google search when a video shows as a top result. Unfortunately, video content isn’t always taken seriously.  Frequently, companies choose to focus on internal content more suitable for employee recruitment, than customer acquisition. Does your prospect really want to watch your employees drink and play foosball on a Friday afternoon? Show prospects how you can help them solve a problem and generate more business.  Show the WIIFT (What’s in...

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