My BEST YouTube Trick!

    The goal of any business video is to motivate people to act after watching your content, otherwise known as a call-to-action (CTA). The good news is I have a free tip to drive call to action activity. Are you ready? Leave your CTA end graphic up for 30 to 60 seconds! Here’s why: All too often content creators end videos with a 1 second logo and a homepage URL which doesn’t drive the desired behavior. – It’s a passive suggestion vs. an active directive – Chances are the homepage isn’t where you should send people – If you have a long URL or a...

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Bad customer testimonials or poor interviewing techniques?

    Over the years I’ve recorded countless customer video testimonials. I’ve witnessed gut wrenching, tear jerking stories but also the polar opposite where people begrudgingly spit back yes and no answers. Clients are sometimes quick to blame the interviewee but in some cases, it’s the interviewer’s fault. Before pointing fingers, keep in mind that interviewing people isn’t always easy and being the person in the hot seat is no picnic either. Many people feel doing a testimonial is like interviewing for a job. There’s lots of pressure, you want to give correct answers...

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Get more people reading and watching your content

    Did this headline push you to learn more? The secret comes from the days of print journalism. Think back to some big news headlines over the years; – The War is Over – The Berlin Wall Falls – Kim and Kanye Have a Baby (maybe not this one…) News outlets didn’t lead with the name of the paper or boast about circulation rates. They led with the “Why.” Every second is precious when your audience is ready to listen. Think back to those old movies with the kid on the corner yelling “EXTRA,EXTRA, READ ALL ABOUT IT…” followed by the big story of the day. He wasn’t...

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Is it funny?

  Who doesn’t like a funny video. It’s a great way to break up a slow day and maybe even put you in a better mood. Companies frequently want to make humorous videos but it can be a slippery slope. As a business, you still have to ask yourself “How does this add value to my current and/or future customers?” Often times, what employees may think is hilarious can be a pain point or simply insulting to your external audience. Making light of a software update or your product missing some kind of functionality can quickly backfire. Another big part to introducing humor is knowing that your...

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Fixing Horrible Audio

  You know what I’m talking about. Webinars where the speaker sounds like she’s in a tin can, man-on-the-street interviews that are ruined by loud trade show traffic and eclipse the person talking. I’m sure you can think of more. I’m often asked how to fix these problems and the short answer is, you can’t, well, sort of. There is no magic button to press that corrects bad audio. With lots of time, energy and effort, you might be able to improve the sound a bit, but it’s not easy and the results are often still poor.                ...

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Ask Me Anything

    Creating videos isn’t always easy. My clients and friends know I’m always ready to help answer questions or give advice, even if they’re not using Duchin Productions. Not every project requires the big camera and lights, sometimes I encourage people to give it a go themselves (when appropriate). But even the simplest cameras can be really confusing, never be shy about picking up the phone or sending a question over email. If for some reason I can’t answer the question, I’ll find someone who can.   Struggling to get great audio or better video results with your...

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