Video Length Matters, however…

It’s no secret that keeping videos short is a good thing. Once you add in your opening branding and a solid call-to-action, the actual content gets even shorter. Now here’s the kicker, we feel a video need to be as long as it needs to be. For instance, if there’s a one hour video that shows you how to fix your car and avoid a $2,000 car repair, there’s a good chance you will be watching the entire video. When you have a long format video to share, it’s sometimes good to break it up into sections. Each video could have a slightly different marketing message and...

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Is your YouTube Captioning Saying you Curse?

We just watched a corporate video on YouTube with captioning turned on. Not only was the company name spelled incorrectly but an expletive was incorrectly generated in one of the sentences! Why is it critical to fix your captioning? Because Google reads it. If your company is spelled wrong, chances are it might be omitted from important search results. Don’t risk it. You might be wondering who does the captioning in the first place. Well, technically it’s YouTube but as you probably know, Google owns YouTube. There are some amazingly powerful speech to text algorithms behind the...

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The best YouTube video

There’s a video link below but please don’t click it  just yet. We want to explain why we feel this video is so great. It’s not because it’s beautifully shot or has amazing special effects, it’s because it works. We discovered the clip when we were on the Millennium/Takeda website. Since we’re in the video business, we clicked the YouTube link at the bottom of their page. What happened next wasn’t expected. A person welcoming us and informing us about the kinds of video on the channel. Top things that we like about the video: 1. Short, branded opener complemented by graphics explaining the...

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Webinar Audience FAILURES

In this blog post, we’re not talking about bad audio, typos or poor internet connections. Today, we’re addressing jibber jabber, those giggly conversations that take place before/during and after presentations. If you’re like us, you may have left a webinar before it even started simply because it was taking too long for the company to get their act together. It’s really amazing to watch all the planning that goes into promoting a webinar and then total failure when it comes time to actually presenting the content. Be Lean: Don’t waste time, get right to it and follow...

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Immunizations Required for Video Production Personnel

We often have to shoot inside operating rooms that can expose us to bloodborne pathogens and an array of other concerns.  Many hospitals and medical organizations are now requiring all video production personnel have proof of immunization for insurance and general protection purposes. Below is a current list required by one of our clients: Tdap (Diphtheria, Tetanus, Pertussis) – documentation of one dose Tuberculin Skin Test (TST/MDPH): • 2 Step TST upon entering healthcare or • TST done within last year plus TB Skin Test/Questionnaire or • TSpot or QFT Gold plus TB Questionnaire upon...

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Shooting hand held video

The camera is as heavy as it looks.  When you start to add on batteries, microphones, wireless receivers and other pieces, things quickly start to get heavy.  For this particular project, going handheld was our only option for getting the shot.  One of our biggest tricks in getting smooth, sharp handheld footage is to use a wide angle lens.  The wider the lens, the more stable your shot will appear.  This particular lens is one of Jay Duchin’s favorite.  The lens alone costs over $8,000, which is more than some companies spend on their entire camera. Our investment in technology and...

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