Great PR from giving

I’m not going to sugar coat it, there will be an “ask” at the end of this post but hoping you hang in and learn why you should give. We’re all assaulted on a daily basis with solicitations for contributions to any number of causes. We’re probably desensitized to it all because there are just so many of them. Companies and individuals all give for different reasons. Sometimes it’s to get your foot in the door with a potential customer, while other times it’s simply because we want to do good. I’ve been a Trustee at the Children’s Center for Communication/Beverly School for the Deaf for a...

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The other half of great content

There’s no doubt great content is a key driver for inbound marketing but there’s a critical second part to great content — a strong call-to-action. CTAs are easy to forget because you’re so excited to be finished with content and eager to get it in front of your audience. And by strong CTA, we don’t mean your company homepage URL and phone number. Instead, consider these favorite tips to convert content readers into qualified sales pipeline. – Make a landing page on your website that’s customized for your CTA. Your homepage might look great but it might not be the...

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Share your slides and the audio presentation

Would you ever have cookies without milk, peanut butter without jelly, bagel without cream cheese? Of course not. The two were meant for each other but time and time again, we see companies sharing their PowerPoint slides without the spoken presentation accompanying it. Content is better absorbed by your audience when you include the supporting script and there’s no danger of a slide being misinterpreted. The added bonus of marrying your PPT slides with the spoken presentation means it becomes a video and Google LOVES video. We also encourage our clients to also upload the transcript because...

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Video captioning can make Google Search Results soar!

Accurately captioned videos get indexed by Google so words spoken in your videos become searchable content and therefore helps your SEO efforts. We already know Google loves video, and by adding an accurate caption file everything becomes exponentially better for your company’s web presence. BUT!   Don’t be fooled by YouTube auto captions. If you’ve ever turned on auto-captioning, you probably know they are not very accurate. They’re so bad that Google will not index these and you get no SEO benefit from all that cost and hard work you put into making your video content. Here’s our...

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Video Length Matters, however…

  It’s no secret that keeping videos short is a good thing. Once you add in your opening branding and a solid call-to-action, the actual content gets even shorter. Now here’s the kicker, we feel a video need to be as long as it needs to be. For instance, if there’s a one hour video that shows you how to fix your car and avoid a $2,000 car repair, there’s a good chance you will be watching the entire video. When you have a long format video to share, it’s sometimes good to break it up into sections. Each video could have a slightly different marketing message and...

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Is your YouTube Captioning Saying you Curse?

We just watched a corporate video on YouTube with captioning turned on. Not only was the company name spelled incorrectly but an expletive was incorrectly generated in one of the sentences! Why is it critical to fix your captioning? Because Google reads it. If your company is spelled wrong, chances are it might be omitted from important search results. Don’t risk it. You might be wondering who does the captioning in the first place. Well, technically it’s YouTube but as you probably know, Google owns YouTube. There are some amazingly powerful speech to text algorithms behind the...

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