Corporate Journalism, your lifeline to business growth

Imagine for a second you owned a newspaper. You have reporters hitting the streets finding and telling great stories. Publishing great stories leads to credibility which in turn increases subscribers and grows advertising revenue. If your reporters simply started writing articles about how wonderful your newspaper was, you’d quickly lose readership. Strangely though, many companies embrace a “look at us” approach and share self-serving information about how wonderful they are. If you’re a news organization with this mantra, you won’t be viable for very long. This approach is also mirrored in...

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Why I no longer “Like”? on Linkedin

As we all know, LinkedIn gives you three options when you see content: Like, Comment or Share. It recently occurred to me that commenting is the only valuable option to both the audience and content creator. Why does anyone really care if I simply like something? If I don’t include a reason along with the praise, it’s really just adding noise to an already cluttered business platform. Don’t get me wrong, I truly appreciate it when someone likes a blog post or Linkedin article. But what means more is when someone tells me why they liked it or specifically what they liked about it. A “Share”...

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Sales Pipeline Plumber

Are your leads not flowing in? Prospects dripping away because your SDRs are under water? Are your customers spilling away to your competition? Let video be your 24/7 pipeline plumber, ready to work on all stages of your sales funnel. It works for both inbound and outbound marketing efforts and can make the job of your entire sales team easier. Lets take a fun look at a home plumbing system. There’s supply (water entering your home), distribution (getting water where it needs to go) and waste, (those nasty bits you don’t want ruining your fresh water supply). Your SDRs need a great set of...

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LinkedIn Frustrations

Technology is constantly changing and it can be really frustrating trying to keep up. My most recent battle was trying to determine an appropriate pixel size for a supporting image for a LinkedIn article. A Google search revealed inconsistent answers to my inquiry. When images are truncated, the reasons can range from non-standard screen resolutions to the fact that your website might have a responsive design. In the days of print, you needed to pad the area surrounding the image so it wasn’t impacted (literally) from massive paper cutting blades. The world of responsive design means...

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Why your videos aren’t converting leads

Video can be a very powerful tool for getting new people into your sales funnel. In fact, many people discover new companies simply though a Google search when a video shows as a top result. Unfortunately, video content isn’t always taken seriously.  Frequently, companies choose to focus on internal content more suitable for employee recruitment, than customer acquisition. Does your prospect really want to watch your employees drink and play foosball on a Friday afternoon? Show prospects how you can help them solve a problem and generate more business.  Show the WIIFT (What’s in...

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Tell them, don’t ask them!

Be active with your call-to-actions. Stop using “for more information” and use phrases like: – Contact us today – Sign up now for your free demo – Donate now to start helping… – Learn more at Also consider sending people to specific landing pages vs. a home page. We’re passionate about calls-to-action and love showing clients how to make their content work harder. Identify what you want your audience to do and we’ll do our best to make them do it. New features within YouTube and other video services are great at converting tire kickers...

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