How to make a viral video

Viral videos can really be a fantastic way to get your business noticed.  The problem is you can’t make a viral video, it all happens outside your control.  There are a number of things you can do to (more…)

Video Tip: Working with bad video

Technology keeps coming up with ways consumers and businesses can record their own video. Everything from the mighty Flip-type units to Smartphones now allow people to capture events with the push of a button. When used properly, these tiny cameras can yield great results. Unfortunately this isn’t always the case. We’re often (more…)

Green screen location shooting

Green screening, also known as Chroma Keying, is a special effect technique for placing people or objects in otherwise impossible locations. Production studios are truly the best places to capture this effect, but it’s not always feasible. Location green screening can be done with proper planning and equipment. (more…)

10 tips for video recording presentations

President Bill Clinton in New Hampshire

10 tips for video recording presentations

We wanted to share some tips for recording people.  No doubt everyone has seen dark, blurry, shaky camera shots of CEOs giving important speeches. This is often the result of someone saying “It’s just a presentation, we don’t need anything fancy.” If it’s important enough to have it recorded, then it’s just as important to do it correctly. Below are some suggestions for recording people when there’s no time to hire a crew. (more…)

Food Network Video Shoot

Thomson Communications of Middleton called with a delicious project. Jay Duchin would be filming the owner of Cakes for Occasions, Kelley Delaney, in her natural habitat… a bakery! Cakes for Occasions is a nut-free bakery creating the most delectable gourmet cakes and pastries for all milestones. Duchin has been a fan of Cakes for Occasions for many years (especially because he has a niece who is allergic to nuts) and he was thrilled to have the opportunity of working with them. (more…)