Is your YouTube Captioning Saying you Curse?

We just watched a corporate video on YouTube with captioning turned on. Not only was the company name spelled incorrectly but an expletive was incorrectly generated in one of the sentences! Why is it critical to fix your captioning? Because Google reads it. If your company is spelled wrong, chances are it might be omitted from important search results. Don’t risk it. You might be wondering who does the captioning in the first place. Well, technically it’s YouTube but as you probably know, Google owns YouTube. There are some amazingly powerful speech to text algorithms behind the...

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Easily fix your Linkedin profile photo.

Here at Duchin Productions, we’re frequently tasked with creating and fixing graphics for videos. We know first-hand how confusing it can be and feel this is the reason so many people have undersized Linkedin profile photos. Below are simple steps to fix the problem. PowerPoint to the rescue! There are all kinds of advanced graphics programs out there but they can be extremely complicated to use and expensive. The one program that just about everyone on the planet understands is PowerPoint, so we’ve created a template and outlined the steps to help you create a properly sized Linkedin photo....

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Let there be sound with your videos

Have you ever clicked to watch a video and you don’t hear anything? If you’re like most of us, you instantly start clicking volume keys, fiddle with cables, turn a bunch of knobs only to be blasted away seconds later when the sound eventually starts.  You might think you’re being edgy or creative by having silence at the start of a video but chances are, you’re just frustrating the viewer. You can easily avoid this dilemma in a number of ways. Consider making a short logo animation with a tasteful music bed. This is a great way to brand your content and at the same time, let people...

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Make better customer testimonial videos

This blog post isn’t about cameras, microphones, elaborate graphics or the latest technology; it’s about the human side of getting great interviews. It can take months or even years for clients to agree to give a testimonial. Don’t make the mistake of simply having people say why your business is great because that’s really not the point. It’s about personalizing and sharing their experiences and explaining how working with your company helped them succeed. Always remember, you’re not interviewing a company; you’re interviewing a person. Sit in the hot seat: Every interviewer should sit in...

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The best YouTube video

There’s a video link below but please don’t click it  just yet. We want to explain why we feel this video is so great. It’s not because it’s beautifully shot or has amazing special effects, it’s because it works. We discovered the clip when we were on the Millennium/Takeda website. Since we’re in the video business, we clicked the YouTube link at the bottom of their page. What happened next wasn’t expected. A person welcoming us and informing us about the kinds of video on the channel. Top things that we like about the video: 1. Short, branded opener complemented by graphics explaining the...

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Do you really need that second camera?

Capturing individual interviews with two cameras has become very popular in the past few years. When done right, it looks really nice, but when done wrong, it looks plain silly. Before you green light the approach, make sure it has purpose. Don’t just do it because everyone else is doing it. Our main focus (pun intended) will always be the person sitting in front of the lens. Most of us are not naturally comfortable sitting in front of a camera, so adding a second  camera often increases the anxiety level. When we record customers for a client, our goal is to get the person out of that...

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