How to make engaging videos in a short amount of time

    Challenge: Record a massive Synthetic Biology competition during a 2-day conference and create a 2 minute recap video to play on the last day. PLUS: Adapt shooting to display on a giant, double-wide, projected image. AND: The presentation rooms will be really dark because teams will be projecting from laptops. The IGEM conference features students from around the world coming to present their synthetic biology research. Each team has 20 minutes to share highly technical information through PowerPoint slides and posters set up throughout a convention center. My job for the past...

read more

My BEST YouTube Trick!

    The goal of any business video is to motivate people to act after watching your content, otherwise known as a call-to-action (CTA). The good news is I have a free tip to drive call to action activity. Are you ready? Leave your CTA end graphic up for 30 to 60 seconds! Here’s why: All too often content creators end videos with a 1 second logo and a homepage URL which doesn’t drive the desired behavior. – It’s a passive suggestion vs. an active directive – Chances are the homepage isn’t where you should send people – If you have a long URL or a...

read more

Can’t you “just” fix that? A guide to video production glitches.

    No one is perfect and mistakes happen. Things like low audio, over exposure or blurry footage have happened to all of us. Sadly, there still is no magic button that fixes things. Frequently, you can improve certain problems and make glitches less obvious. We hope the following helps explain some of the challenges and maybe even give life to content that was once thought unusable. Evaluation: It you’re hoping to have something fixed, take it to a professional and get their opinion. There have been times we’ve resurrected footage and others where it’s just too far gone. Another...

read more

Which is better, doing a live webinar or uploading a prerecorded presentation?

    We’ve put fingers to keyboard and complied a list of the plusses and minuses of the two approaches. Live Webinar Plus: – Real time interaction and engagement with your audience Minus: – Phone connections can sound like tin cans – Mistakes are live – Poor attendance may reflect negatively on your team – If you forget to say something, it may be lost to your live audience – Technical difficulties are broadcast live and annoying to attendees – If you have internet connection issues, the recorded archive of the presentation will be affected...

read more

Fixing Horrible Audio

  You know what I’m talking about. Webinars where the speaker sounds like she’s in a tin can, man-on-the-street interviews that are ruined by loud trade show traffic and eclipse the person talking. I’m sure you can think of more. I’m often asked how to fix these problems and the short answer is, you can’t, well, sort of. There is no magic button to press that corrects bad audio. With lots of time, energy and effort, you might be able to improve the sound a bit, but it’s not easy and the results are often still poor.                ...

read more

Ask Me Anything

    Creating videos isn’t always easy. My clients and friends know I’m always ready to help answer questions or give advice, even if they’re not using Duchin Productions. Not every project requires the big camera and lights, sometimes I encourage people to give it a go themselves (when appropriate). But even the simplest cameras can be really confusing, never be shy about picking up the phone or sending a question over email. If for some reason I can’t answer the question, I’ll find someone who can.   Struggling to get great audio or better video results with your...

read more