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Welcome to the Duchin Productions Blog

Tell them, don’t ask them!

Posted by on Jun 27, 2017 in Social Media, Video Advertising, Video Branding, Video Tips and Tricks | 0 comments

Be active with your call-to-actions. Stop using “for more information” and use phrases like: – Contact us today – Sign up now for your free demo – Donate now to start helping… – Learn more at Also consider sending people to specific landing pages vs. a home page. We’re passionate about calls-to-action and love showing clients how to make their content work harder. Identify what you want your audience to do and we’ll do our best to make them do it. New features within YouTube and other...

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Great PR from giving

Posted by on Jun 27, 2017 in Social Media, Training and Education | 0 comments

Great PR from giving

I’m not going to sugar coat it, there will be an “ask” at the end of this post but hoping you hang in and learn why you should give. We’re all assaulted on a daily basis with solicitations for contributions to any number of causes. We’re probably desensitized to it all because there are just so many of them. Companies and individuals all give for different reasons. Sometimes it’s to get your foot in the door with a potential customer, while other times it’s simply because we want to do good. I’ve been a Trustee at the Children’s Center for...

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The other half of great content

Posted by on Jan 11, 2017 in Audio tips and tricks, News, Social Media, Training and Education, Video Advertising, Video and Seminars, Video Branding, Video Editing, Video Testimonials, Video Tips and Tricks | 0 comments

The other half of great content

There’s no doubt great content is a key driver for inbound marketing but there’s a critical second part to great content — a strong call-to-action. CTAs are easy to forget because you’re so excited to be finished with content and eager to get it in front of your audience. And by strong CTA, we don’t mean your company homepage URL and phone number. Instead, consider these favorite tips to convert content readers into qualified sales pipeline. – Make a landing page on your website that’s customized for your CTA. Your...

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Share your slides and the audio presentation

Posted by on Jan 11, 2017 in Audio tips and tricks, News, Social Media, Training and Education, Video Advertising, Video Branding, Video Editing, Video Tips and Tricks | 0 comments

Share your slides and the audio presentation

Would you ever have cookies without milk, peanut butter without jelly, bagel without cream cheese? Of course not. The two were meant for each other but time and time again, we see companies sharing their PowerPoint slides without the spoken presentation accompanying it. Content is better absorbed by your audience when you include the supporting script and there’s no danger of a slide being misinterpreted. The added bonus of marrying your PPT slides with the spoken presentation means it becomes a video and Google LOVES video. We also encourage...

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Video captioning can make Google Search Results soar!

Posted by on Jan 11, 2017 in Audio tips and tricks, Social Media, Training and Education, Video Branding, Video Editing, Video Tips and Tricks | 0 comments

Video captioning can make Google Search Results soar!

Accurately captioned videos get indexed by Google so words spoken in your videos become searchable content and therefore helps your SEO efforts. We already know Google loves video, and by adding an accurate caption file everything becomes exponentially better for your company’s web presence. BUT!   Don’t be fooled by YouTube auto captions. If you’ve ever turned on auto-captioning, you probably know they are not very accurate. They’re so bad that Google will not index these and you get no SEO benefit from all that cost and hard work...

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YouTube Auto-Captions can hurt your video SEO

Posted by on Jan 11, 2017 in Audio tips and tricks, News, Social Media, Video Advertising, Video Branding, Video Editing, Video Tips and Tricks | 0 comments

YouTube Auto-Captions can hurt your video SEO

Auto-captions are usually only 60-70% accurate, meaning that 1 in 3 words is wrong. Because of this unreliability, auto-captions do not get indexed by Google or YouTube and do not improve SEO. The good news is that when you upload your own caption files, Google believes they are hig h quality and worthy of being indexed. Speech recognition software often gets things wrong because of accents, background noise, proper nouns, complex vocabulary, and the pace of a speaker. Want fast, accurate turn around of your caption files? Contact Duchin...

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Video Length Matters, however…

Posted by on Dec 9, 2016 in News, Social Media, Training and Education, Video Advertising, Video Branding, Video Editing, Video Testimonials, Video Tips and Tricks | Comments Off on Video Length Matters, however…

Video Length Matters, however…

It’s no secret that keeping videos short is a good thing. Once you add in your opening branding and a solid call-to-action, the actual content gets even shorter. Now here’s the kicker, we feel a video need to be as long as it needs to be. For instance, if there’s a one hour video that shows you how to fix your car and avoid a $2,000 car repair, there’s a good chance you will be watching the entire video. When you have a long format video to share, it’s sometimes good to break it up into sections. Each video could...

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A Font is not a Design

Posted by on Dec 9, 2016 in News, Social Media, Video Advertising | 0 comments

A Font is not a Design

There is no substitute for a great designer. It’s always painfully obvious when someone has designed their own collateral. The only people they’re fooling are themselves since they’re not hiding anything.  Sorry for the bluntness, but it’s just plain awful! The same is true for people who “design” their own websites — everyone knows when it’s a “DIY.” Sure, you might save some money up front, but you’re doing irreparable harm to your brand when you go it alone without the proper skill sets and talent....

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Is your YouTube Captioning Saying you Curse?

Posted by on Dec 9, 2016 in News, Training and Education, Video Branding, Video Editing, Video Tips and Tricks | Comments Off on Is your YouTube Captioning Saying you Curse?

Is your YouTube Captioning Saying you Curse?

We just watched a corporate video on YouTube with captioning turned on. Not only was the company name spelled incorrectly but an expletive was incorrectly generated in one of the sentences! Why is it critical to fix your captioning? Because Google reads it. If your company is spelled wrong, chances are it might be omitted from important search results. Don’t risk it. You might be wondering who does the captioning in the first place. Well, technically it’s YouTube but as you probably know, Google owns YouTube. There are some...

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Easily fix your Linkedin profile photo.

Posted by on Feb 14, 2016 in News | 0 comments

Easily fix your Linkedin profile photo.

Here at Duchin Productions, we’re frequently tasked with creating and fixing graphics for videos. We know first-hand how confusing it can be and feel this is the reason so many people have undersized Linkedin profile photos. Below are simple steps to fix the problem. PowerPoint to the rescue! There are all kinds of advanced graphics programs out there but they can be extremely complicated to use and expensive. The one program that just about everyone on the planet understands is PowerPoint, so we’ve created a template and outlined the steps...

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