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It should be SIMPLE!

Posted by on Dec 12, 2017 in Social Media, Video Tips and Tricks | 0 comments

It should be SIMPLE!

      I was looking through the local business paper today and noticed a url to an event. The organizers used some convoluted combination of numbers and letters that had zero to do with the event name. A Bilty might work as a short link within social/electronic media but for print, you should always create an easy to remember link for manually typing into a web browser. If your web person can’t create an easy to remember url/link in under an hour, then it’s time for a new web person. Of course having great content on the...

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Is it funny?

Posted by on Dec 12, 2017 in Social Media, Video Advertising, Video Branding, Video Editing, Video Tips and Tricks | 0 comments

Is it funny?

  Who doesn’t like a funny video. It’s a great way to break up a slow day and maybe even put you in a better mood. Companies frequently want to make humorous videos but it can be a slippery slope. As a business, you still have to ask yourself “How does this add value to my current and/or future customers?” Often times, what employees may think is hilarious can be a pain point or simply insulting to your external audience. Making light of a software update or your product missing some kind of functionality can quickly backfire. Another big...

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Fixing Horrible Audio

Posted by on Dec 12, 2017 in Audio tips and tricks, Tradeshows, Training and Education, Video Advertising, Video Editing | 0 comments

Fixing Horrible Audio

  You know what I’m talking about. Webinars where the speaker sounds like she’s in a tin can, man-on-the-street interviews that are ruined by loud trade show traffic and eclipse the person talking. I’m sure you can think of more. I’m often asked how to fix these problems and the short answer is, you can’t, well, sort of. There is no magic button to press that corrects bad audio. With lots of time, energy and effort, you might be able to improve the sound a bit, but it’s not easy and the results are often still poor.              ...

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Ask Me Anything

Posted by on Dec 12, 2017 in Audio tips and tricks, Photos, Social Media, Tradeshows, Training and Education, Video Advertising, Video and Seminars, Video Branding, Video Editing, Video Lighting, Video Shoots, Video Testimonials, Video Tips and Tricks, Video Voice Overs, Video Whitepaper, Webcams | 0 comments

Ask Me Anything

    Creating videos isn’t always easy. My clients and friends know I’m always ready to help answer questions or give advice, even if they’re not using Duchin Productions. Not every project requires the big camera and lights, sometimes I encourage people to give it a go themselves (when appropriate). But even the simplest cameras can be really confusing, never be shy about picking up the phone or sending a question over email. If for some reason I can’t answer the question, I’ll find someone who can.   Struggling to get great audio or...

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Saving money on trade show booth power

Posted by on Jun 27, 2017 in Tradeshows, Training and Education | 0 comments

Saving money on trade show booth power

Most people know ordering power for a trade show booth can cost a FORTUNE! It’s easy to be intimidated when the show electricians start talking gibberish about your power needs but fear not, we’re here to help and hopefully save you a boatload of money. Follow these three simple steps and become an electricity superhero.   Step one:  Do a quick inventory of things you’ll need to plug in. This includes laptops, mobile phone chargers, display screens, booth lighting, etc. Step two: Educate yourself about how much power each item uses. You can...

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A retainer for video?

Posted by on Jun 27, 2017 in News, Training and Education, Video Advertising, Video Branding, Video Shoots, Video Testimonials, Video Tips and Tricks | 0 comments

A retainer for video?

You have retainers with your PR and Ad agencies because these services are vital to your business. You already know video is a great way to engage your audience, so why not consider a video retainer with Duchin Productions to stay top of mind with your market. Creating regular video content can be a struggle but with our new retainer service it’s easier and cheaper because we offer it at a reduced cost compared to our traditional services. Below are some suggestions of how your business could benefit from our video retainer program....

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Showing just words in videos?

Posted by on Jun 27, 2017 in Audio tips and tricks, Video Editing, Video Tips and Tricks | 0 comments

Showing just words in videos?

  You just spent weeks with a designer animating impactful words to communicate a message using video. You even spent hours looking for just the right piece of music to complement it. For certain audiences this might be fine, but if you’re posting your video on the web, you need to consider a few more steps.   Google Chances are, you want Google to find your content, but Google can read graphics. The good news is it can read words when properly presented. One of the best ways is with a captioning file. Creating a caption file of the identical...

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Corporate Journalism, your lifeline to business growth

Posted by on Jun 27, 2017 in Social Media, Video Advertising, Video Branding, Video Tips and Tricks | 0 comments

Corporate Journalism, your lifeline to business growth

Imagine for a second you owned a newspaper. You have reporters hitting the streets finding and telling great stories. Publishing great stories leads to credibility which in turn increases subscribers and grows advertising revenue. If your reporters simply started writing articles about how wonderful your newspaper was, you’d quickly lose readership. Strangely though, many companies embrace a “look at us” approach and share self-serving information about how wonderful they are. If you’re a news organization with this mantra, you won’t be...

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Why I no longer “Like”? on Linkedin

Posted by on Jun 27, 2017 in Social Media | 0 comments

Why I no longer “Like”? on Linkedin

As we all know, LinkedIn gives you three options when you see content: Like, Comment or Share. It recently occurred to me that commenting is the only valuable option to both the audience and content creator. Why does anyone really care if I simply like something? If I don’t include a reason along with the praise, it’s really just adding noise to an already cluttered business platform. Don’t get me wrong, I truly appreciate it when someone likes a blog post or Linkedin article. But what means more is when someone tells me why they liked it or...

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Five signs you made your own video

Posted by on Jun 27, 2017 in Audio tips and tricks, Video Editing, Video Lighting, Video Shoots, Video Tips and Tricks | 0 comments

Five signs you made your own video

Everyone loves video but there are the occasions where creating it is best left to professionals. In fact, in some cases, poor quality video can hurt vs. help your business. We’ve identified five factors every video creator should solve before attempting to make their own content.     1. Earthquakes Shaky footage can easily be avoided by using a tripod. Many cameras have really wonderful image stabilization but there’s really no substitute for a solid shot from a good tripod. 2. Nose hair Using the built in camera on your laptop is great for...

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