Blog

Welcome to the Duchin Productions Blog

Saving money on trade show booth power

Posted by on Jun 27, 2017 in Tradeshows, Training and Education | 0 comments

Saving money on trade show booth power

Most people know ordering power for a trade show booth can cost a FORTUNE! It’s easy to be intimidated when the show electricians start talking gibberish about your power needs but fear not, we’re here to help and hopefully save you a boatload of money. Follow these three simple steps and become an electricity superhero.   Step one:  Do a quick inventory of things you’ll need to plug in. This includes laptops, mobile phone chargers, display screens, booth lighting, etc. Step two: Educate yourself about how much power each item uses. You...

read more

A retainer for video?

Posted by on Jun 27, 2017 in News, Training and Education, Video Advertising, Video Branding, Video Shoots, Video Testimonials, Video Tips and Tricks | 0 comments

A retainer for video?

You have retainers with your PR and Ad agencies because these services are vital to your business. You already know video is a great way to engage your audience, so why not consider a video retainer with Duchin Productions to stay top of mind with your market. Creating regular video content can be a struggle but with our new retainer service it’s easier and cheaper because we offer it at a reduced cost compared to our traditional services. Below are some suggestions of how your business could benefit from our video retainer program....

read more

Showing just words in videos?

Posted by on Jun 27, 2017 in Audio tips and tricks, Video Editing, Video Tips and Tricks | 0 comments

Showing just words in videos?

  You just spent weeks with a designer animating impactful words to communicate a message using video. You even spent hours looking for just the right piece of music to complement it. For certain audiences this might be fine, but if you’re posting your video on the web, you need to consider a few more steps.   Google Chances are, you want Google to find your content, but Google can read graphics. The good news is it can read words when properly presented. One of the best ways is with a captioning file. Creating a caption file of the...

read more

Corporate Journalism, your lifeline to business growth

Posted by on Jun 27, 2017 in Social Media, Video Advertising, Video Branding, Video Tips and Tricks | 0 comments

Corporate Journalism, your lifeline to business growth

Imagine for a second you owned a newspaper. You have reporters hitting the streets finding and telling great stories. Publishing great stories leads to credibility which in turn increases subscribers and grows advertising revenue. If your reporters simply started writing articles about how wonderful your newspaper was, you’d quickly lose readership. Strangely though, many companies embrace a “look at us” approach and share self-serving information about how wonderful they are. If you’re a news organization with this mantra, you won’t be...

read more

Why I no longer “Like”? on Linkedin

Posted by on Jun 27, 2017 in Social Media | 0 comments

Why I no longer “Like”? on Linkedin

As we all know, LinkedIn gives you three options when you see content: Like, Comment or Share. It recently occurred to me that commenting is the only valuable option to both the audience and content creator. Why does anyone really care if I simply like something? If I don’t include a reason along with the praise, it’s really just adding noise to an already cluttered business platform. Don’t get me wrong, I truly appreciate it when someone likes a blog post or Linkedin article. But what means more is when someone tells me why they liked it or...

read more

Five signs you made your own video

Posted by on Jun 27, 2017 in Audio tips and tricks, Video Editing, Video Lighting, Video Shoots, Video Tips and Tricks | 0 comments

Five signs you made your own video

Everyone loves video but there are the occasions where creating it is best left to professionals. In fact, in some cases, poor quality video can hurt vs. help your business. We’ve identified five factors every video creator should solve before attempting to make their own content.     1. Earthquakes Shaky footage can easily be avoided by using a tripod. Many cameras have really wonderful image stabilization but there’s really no substitute for a solid shot from a good tripod. 2. Nose hair Using the built in camera on your laptop is...

read more

Sales Pipeline Plumber

Posted by on Jun 27, 2017 in Social Media, Video Advertising, Video Branding, Video Tips and Tricks | 0 comments

Sales Pipeline Plumber

Are your leads not flowing in? Prospects dripping away because your SDRs are under water? Are your customers spilling away to your competition? Let video be your 24/7 pipeline plumber, ready to work on all stages of your sales funnel. It works for both inbound and outbound marketing efforts and can make the job of your entire sales team easier. Lets take a fun look at a home plumbing system. There’s supply (water entering your home), distribution (getting water where it needs to go) and waste, (those nasty bits you don’t want ruining your...

read more

LinkedIn Frustrations

Posted by on Jun 27, 2017 in Social Media, Video Advertising, Video Branding | 0 comments

LinkedIn Frustrations

Technology is constantly changing and it can be really frustrating trying to keep up. My most recent battle was trying to determine an appropriate pixel size for a supporting image for a LinkedIn article. A Google search revealed inconsistent answers to my inquiry. When images are truncated, the reasons can range from non-standard screen resolutions to the fact that your website might have a responsive design. In the days of print, you needed to pad the area surrounding the image so it wasn’t impacted (literally) from massive paper...

read more

You put links in emails but why not your videos?

Posted by on Jun 27, 2017 in Video Advertising, Video Branding, Video Editing, Video Tips and Tricks | 0 comments

You put links in emails but why not your videos?

Most of us would never think about sending a business email without adding a call-to-action (CTA) link to a webpage, newsletter or event sign up. BUT, did you know you can embed links in videos as well?  There are definitely some tricks you need to know, but we’re here to help. We feel every video should have embedded CTA links to capture interest when your prospects are engaged with your content. Think about it. Hollywood doesn’t promote a film by showing the entire movie. Instead, they build powerful trailers that get people...

read more

Why your videos aren’t converting leads

Posted by on Jun 27, 2017 in Social Media, Video Advertising, Video Branding, Video Editing, Video Tips and Tricks | 0 comments

Why your videos aren’t converting leads

Video can be a very powerful tool for getting new people into your sales funnel. In fact, many people discover new companies simply though a Google search when a video shows as a top result. Unfortunately, video content isn’t always taken seriously.  Frequently, companies choose to focus on internal content more suitable for employee recruitment, than customer acquisition. Does your prospect really want to watch your employees drink and play foosball on a Friday afternoon? Show prospects how you can help them solve a problem and...

read more