Blog

Welcome to the Duchin Productions Blog

Master the Art of Training Videos

Posted by on Jan 9, 2018 in Training and Education, Video Tips and Tricks | 0 comments

Master the Art of Training Videos

  Making training videos should be a piece of cake. Your company is probably loaded with experts who can use your product with their eyes closed. So why do companies struggle to share that knowledge with your customers? We’ve put together some recommendations we use when making training videos that we hope will get you on the path to becoming video training and education machines. And as always, if you don’t have the means to make your own content, we’d love to help. 1. Know your audience The most important part of making any content is to...

read more

Video Recording in Medical Facilities

Posted by on Jan 9, 2018 in Video Tips and Tricks | 0 comments

Video Recording in Medical Facilities

  It’s more important than ever to be prepared when shooting video at hospitals and medial facilities. The expensive and time-consuming process of medical credentialing no longer just applies to device and pharmaceutical reps. Laws like HIPPA and increased regulations have changed the rules for everyone. Unfortunately the rules are not uniform. The important thing to understand is that it’s not simply a requirement for entry into operating rooms and hazardous environments, it could be necessary simply to record an interview. For those not...

read more

Meet Jeff

Posted by on Dec 12, 2017 in News | 0 comments

Meet Jeff

    Duchin Productions, Inc. is pleased to announce that Producer/Director Jeff Hoffman has joined the production team. Jeff has worked in California for many years and has lensed countless productions, from the Oscar nominated movie “Ray,” to television’s “Pee Wee’s Playhouse.” Jeff recently settled back to the East coast to be closer to family and is excited to pursue new projects. “You’d be surprised to learn the many similarities that exist working with top actors and C level executives,” states Hoffman. At the end of the day, you...

read more

How to make engaging videos in a short amount of time

Posted by on Dec 12, 2017 in Audio tips and tricks, Training and Education, Video Tips and Tricks | 0 comments

How to make engaging videos in a short amount of time

    Challenge: Record a massive Synthetic Biology competition during a 2-day conference and create a 2 minute recap video to play on the last day. PLUS: Adapt shooting to display on a giant, double-wide, projected image. AND: The presentation rooms will be really dark because teams will be projecting from laptops. The IGEM conference features students from around the world coming to present their synthetic biology research. Each team has 20 minutes to share highly technical information through PowerPoint slides and posters set up throughout a...

read more

My BEST YouTube Trick!

Posted by on Dec 12, 2017 in Audio tips and tricks, Social Media, Video Advertising, Video Tips and Tricks | 0 comments

My BEST YouTube Trick!

    The goal of any business video is to motivate people to act after watching your content, otherwise known as a call-to-action (CTA). The good news is I have a free tip to drive call to action activity. Are you ready? Leave your CTA end graphic up for 30 to 60 seconds! Here’s why: All too often content creators end videos with a 1 second logo and a homepage URL which doesn’t drive the desired behavior. – It’s a passive suggestion vs. an active directive – Chances are the homepage isn’t where you should send people...

read more

Bad customer testimonials or poor interviewing techniques?

Posted by on Dec 12, 2017 in Social Media, Video Advertising, Video Branding, Video Testimonials, Video Tips and Tricks, Video Voice Overs | 0 comments

Bad customer testimonials or poor interviewing techniques?

    Over the years I’ve recorded countless customer video testimonials. I’ve witnessed gut wrenching, tear jerking stories but also the polar opposite where people begrudgingly spit back yes and no answers. Clients are sometimes quick to blame the interviewee but in some cases, it’s the interviewer’s fault. Before pointing fingers, keep in mind that interviewing people isn’t always easy and being the person in the hot seat is no picnic either. Many people feel doing a testimonial is like interviewing for a job. There’s lots of...

read more

Every store needs salespeople but what about your corporate website?

Posted by on Dec 12, 2017 in Social Media, Video Branding, Video Tips and Tricks | 0 comments

Every store needs salespeople but what about your corporate website?

    We’ve all been there. You go in to a great shop, find what you want but then struggle to find a cashier where you can pay? Is your corporate website guilty of the same offense? It doesn’t matter if you’re selling a million dollar box or a $2 desk tchatcke, the transaction should be easy, intuitive and smooth. All too often marketing and sales is too focused on how things look at the expense of an easy purchase process. At the same time, we have to be careful not to be the over-the-top sales person who jumps on top of you the second you...

read more

Get more people reading and watching your content

Posted by on Dec 12, 2017 in Social Media, Video Advertising, Video Branding, Video Tips and Tricks | 0 comments

Get more people reading and watching your content

    Did this headline push you to learn more? The secret comes from the days of print journalism. Think back to some big news headlines over the years; – The War is Over – The Berlin Wall Falls – Kim and Kanye Have a Baby (maybe not this one…) News outlets didn’t lead with the name of the paper or boast about circulation rates. They led with the “Why.” Every second is precious when your audience is ready to listen. Think back to those old movies with the kid on the corner yelling “EXTRA,EXTRA, READ ALL ABOUT IT…” followed by...

read more

Can’t you “just” fix that? A guide to video production glitches.

Posted by on Dec 12, 2017 in Audio tips and tricks, Video Editing, Video Shoots, Video Tips and Tricks, Video Voice Overs | 0 comments

Can’t you “just” fix that? A guide to video production glitches.

    No one is perfect and mistakes happen. Things like low audio, over exposure or blurry footage have happened to all of us. Sadly, there still is no magic button that fixes things. Frequently, you can improve certain problems and make glitches less obvious. We hope the following helps explain some of the challenges and maybe even give life to content that was once thought unusable. Evaluation: It you’re hoping to have something fixed, take it to a professional and get their opinion. There have been times we’ve resurrected footage and others...

read more

Which is better, doing a live webinar or uploading a prerecorded presentation?

Posted by on Dec 12, 2017 in Audio tips and tricks, Social Media, Tradeshows, Video Shoots, Video Tips and Tricks | 0 comments

Which is better, doing a live webinar or uploading a prerecorded presentation?

    We’ve put fingers to keyboard and complied a list of the plusses and minuses of the two approaches. Live Webinar Plus: – Real time interaction and engagement with your audience Minus: – Phone connections can sound like tin cans – Mistakes are live – Poor attendance may reflect negatively on your team – If you forget to say something, it may be lost to your live audience – Technical difficulties are broadcast live and annoying to attendees – If you have internet connection issues, the recorded...

read more