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Create more booth traffic with video
Trade shows are a critical part of every company’s sales and marketing strategy, but some of your best prospects may not make it to your booth. A video booth tour can create interest and drive more traffic to your booth. Plus it can be shared after the event to reach people who may not have been able to attend. Your customers and prospects don’t care so much about the tchotchke you’re giving away, they care more about your products and services. This video below shows what’s possible. Now, let’s make one for you....
read moreIs today’s phenomenal video technology creating some of the worst video in history?
Smartphones can capture amazing video. The sensors are better, the lenses sharper and functionality has never been simpler. So why has the quality of content become so awful? I cringe every time I see a selfie video from someone posted on LinkedIn because the message they’re extolling rarely has any value to their business. These random videos may actually be hurting business because too much noise prevents people from discovering valuable content. As a consumer, I don’t care if you’re eating, working out or drinking with your buds as you...
read moreA Reminder from a Reece’s
Years back, Reece’s demonstrated how chocolate and peanut butter combined together, makes a great treat. The same concept is true when marketing and training organizations work together to create video content. When these groups start communicating together, your organization becomes irresistible to customers with zero calories. Marketing: Somewhere in your company, people are probably developing valuable video training for customers and employees. With some minor tweaks, this same content can be used in your marketing efforts....
read moreMaster the Art of Training Videos
Making training videos should be a piece of cake. Your company is probably loaded with experts who can use your product with their eyes closed. So why do companies struggle to share that knowledge with your customers? We’ve put together some recommendations we use when making training videos that we hope will get you on the path to becoming video training and education machines. And as always, if you don’t have the means to make your own content, we’d love to help. 1. Know your audience The most important part of making any content is to...
read moreVideo Recording in Medical Facilities
It’s more important than ever to be prepared when shooting video at hospitals and medial facilities. The expensive and time-consuming process of medical credentialing no longer just applies to device and pharmaceutical reps. Laws like HIPPA and increased regulations have changed the rules for everyone. Unfortunately the rules are not uniform. The important thing to understand is that it’s not simply a requirement for entry into operating rooms and hazardous environments, it could be necessary simply to record an interview. For those not...
read moreHow to make engaging videos in a short amount of time
Challenge: Record a massive Synthetic Biology competition during a 2-day conference and create a 2 minute recap video to play on the last day. PLUS: Adapt shooting to display on a giant, double-wide, projected image. AND: The presentation rooms will be really dark because teams will be projecting from laptops. The IGEM conference features students from around the world coming to present their synthetic biology research. Each team has 20 minutes to share highly technical information through PowerPoint slides and posters set up throughout a...
read moreMy BEST YouTube Trick!
The goal of any business video is to motivate people to act after watching your content, otherwise known as a call-to-action (CTA). The good news is I have a free tip to drive call to action activity. Are you ready? Leave your CTA end graphic up for 30 to 60 seconds! Here’s why: All too often content creators end videos with a 1 second logo and a homepage URL which doesn’t drive the desired behavior. – It’s a passive suggestion vs. an active directive – Chances are the homepage isn’t where you should send people...
read moreBad customer testimonials or poor interviewing techniques?
Over the years I’ve recorded countless customer video testimonials. I’ve witnessed gut wrenching, tear jerking stories but also the polar opposite where people begrudgingly spit back yes and no answers. Clients are sometimes quick to blame the interviewee but in some cases, it’s the interviewer’s fault. Before pointing fingers, keep in mind that interviewing people isn’t always easy and being the person in the hot seat is no picnic either. Many people feel doing a testimonial is like interviewing for a job. There’s lots of...
read moreEvery store needs salespeople but what about your corporate website?
We’ve all been there. You go in to a great shop, find what you want but then struggle to find a cashier where you can pay? Is your corporate website guilty of the same offense? It doesn’t matter if you’re selling a million dollar box or a $2 desk tchatcke, the transaction should be easy, intuitive and smooth. All too often marketing and sales is too focused on how things look at the expense of an easy purchase process. At the same time, we have to be careful not to be the over-the-top sales person who jumps on top of you the second you...
read moreGet more people reading and watching your content
Did this headline push you to learn more? The secret comes from the days of print journalism. Think back to some big news headlines over the years; – The War is Over – The Berlin Wall Falls – Kim and Kanye Have a Baby (maybe not this one…) News outlets didn’t lead with the name of the paper or boast about circulation rates. They led with the “Why.” Every second is precious when your audience is ready to listen. Think back to those old movies with the kid on the corner yelling “EXTRA,EXTRA, READ ALL ABOUT IT…” followed by...
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