How to Make Big Facebook Page Images

Facebook works great with video however we wanted to share with you a non-video tip. One of the goals of our blog is to offer general marketing tips in addition to video suggestions and ideas.

Have you ever wondered why some profile images are tiny and others look downright enormous? Well there are some hidden secrets for maximizing you Facebook Page that we’re going to share with you.

Let say someone gave you a giant billboard to put your information on, completely free of charge. Instead of using the entire space, you just upload a tiny logo. Facebook actually allows you to place a pretty big profile image up but many don’t understand how to do it. The unknown secret is you can place a 200 x 600 pixel image up there. To get an idea how big that is, take a peek at our FB page:

http://www.facebook.com/pages/Duchin-Productions-Inc/73069796717

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Web video vs. TV Video Advertising

One of the main challenges with buying TV time is you have to get lucky with your audience. Did you buy enough media on the right channels and during the right times to get your business noticed? With the Web, your video content is up 24/7. If you’re like most, you go to the web when you need products and/or services. Having great video on your site greatly increases your natural search engine results. According to eMarketer it’s 52% easier to get a first page ranking through video than via any other optimization strategy

The following article says it all.
http://www.emarketer.com/blog/index.php/tv-online-video/

We offer a number of video solutions for all budgets. Call today to learn more: 978.338.5699

Create employee video testimonials to attract top talent

Just about everyone today understands the value of customer testimonials. There’s really nobody better to convince prospective buyers that you offer great products and services than your own happy customers. The same is true when it comes to hiring great people. (more…)

Converting Radio Ads into Video

We recently posted information about converting print ads into video and here’s another suggestion. Convert audio from your radio spots to video. Radio ads tend to be really well produced and have strong messages and call-to-actions. The down side (more…)

Converting Print Ads into Video

Don’t waste your print advertising! We have an inexpensive way to make your print ads available 24/7 by turning them into videos. If you’re tilting your head sideways and thinking we’re nuts, let us explain. Chances are, your ads have the following: (more…)

Good questions to ask during customer video testimonials

We received a call from one of our good clients who was conducting a series of customer video testimonials out of state. She asked if we could put together a list of generic questions to ask the interviewee. Even though we weren’t the vendor, we always want to help our clients in need. The feedback was great so we thought we’d share these common interview questions with the rest of our client base.

Questions:
- What differentiates _______ from (more…)

LED Location Lighting: Faster, Better, Greener

So for anyone who’s ever been involved in a video shoot, you know there’s a lot of lighting involved. Indoor shooting, outdoor shooting, daytime or night, there are lights. Hot lights. Heavy lights. Lights with bulbs containing dangerous chemicals like mercury and phosphorous. What’s a video production company like Duchin Productions to do?
Invest in LED lighting, that’s what. You’ve probably heard the term LED lighting for some time now, but what’s it all about? Well, first off, LED stands for light-emitting diode. To fully explain that, we’d have to get into recombining electrons, a discussion of photons, and the nature of electroluminescence. Yawn. (more…)

An alternate approach to videotaping customer testimonials.

There are numerous advantages to having video testimonials on your website but what many don’t realize is they can actually improve search engine results. The traditional approach is to get a room, set up some lights and bring your customers in to talk about your business. The downside of this is it’s not always convenient for your customers to come to you. An alternative is to use the Man-on-the-street approach during user conferences or trade shows. Clients find this is easier on their customers and limits the need of their valuable time. The following is an example from a networking event where we encouraged people to talk about why attending the gathering is helpful and why others should start attending. You’ll notice a few things: (more…)

Video Branding Strategies

Video branding means different things to different people. For some, it’s simply a watermarked logo in the corner of the video frame, while for others it’s ensuring a consistent look and feel.

Videos that we produce historically fall into two distinct categories: marketing and educational. (more…)

10 Tips to Make Webcams Look Great

We get many questions about webcams so we’re going to share some tips about how to get great images from your cameras. There’s a big misconception that you need an expensive camera to get great looking video. The truth is you can make just about any webcam look professional by following these simple tips.
#1. Turn on the lights.
Cameras want light. The darker the room, the harder your camera has to work to make a picture. If your video starts looking grainy, then your camera is working extra hard to make the picture. Make it easy and turn up the lights. (more…)