Good questions to ask during customer video testimonials
We received a call from one of our good clients who was conducting a series of customer video testimonials out of state. She asked if we could put together a list of generic questions to ask the interviewee. Even though we weren’t the vendor, we always want to help our clients in need. The feedback was great so we thought we’d share these common interview questions with the rest of our client base.
Questions:
- What differentiates _______ from all the other _______ out there?
- What was life like before ____________?
- How has ___________ made your work easier?
- Did you have any epiphany moments with the product?
- What’s in it for your customers?
- How does it help you with (your business, profits, efficiency, etc.)?
The number one question we ask when the camera is recording is the name, title and spelling of the person being interviewed. This is helpful to the editor when applying on-screen identification graphics. A couple fluff questions about the weather or weekend plans can help break the ice for people apprehensive about being interviewed. Getting people to talk before the actual questions is also an opportunity for the sound engineer to get voice levels.
We recently started to encourage our clients to ask the interviewee if there are any negatives about your products or services. This is done with the camera turned off and shows you want feedback on bad along with the good.
We hope you found this information valuable. If you ever have questions regarding the video production process, we’re just a phone call away.
Comments
Glad you liked the site. I get lots of questions about what kind of camera to get but my response is always to invest in great lights and great sound first. You can always make a cheap camera look great if you have the right tools. My most important tools are a wired, high quality, lavalier mic. and quality, fresnel lights (with spare lamps of course). I’m thinking there’s a much longer answer to your question. Stay tuned for a blog post on things you should have on your video shoot besides your camera.
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April 10th, 2010 at 10:42 am
Great site! I just started offering VTs to my clients who are dentists. What type of gear to do you use to film testimonials? I currently use a consumer Canon HF 200, but am eying some of the big boy prosumer models.
Any suggestions on what to get is greatly appreciated.