An alternate approach to videotaping customer testimonials.

There are numerous advantages to having video testimonials on your website but what many don’t realize is they can actually improve search engine results. The traditional approach is to get a room, set up some lights and bring your customers in to talk about your business. The downside of this is it’s not always convenient for your customers to come to you. An alternative is to use the Man-on-the-street approach during user conferences or trade shows. Clients find this is easier on their customers and limits the need of their valuable time. The following is an example from a networking event where we encouraged people to talk about why attending the gathering is helpful and why others should start attending. You’ll notice a few things:
1. You never see or hear the questions being asked. There’s little value in watching someone ask a question plus this keeps your final product tighter and better.
2. You see the microphone. We see so many people work to hide a microphone but in this situation it really doesn’t matter plus, with this type of microphone, you get much better sound keeping it close to the audio source – their mouth.
3. The video is heavily branded. At any point during the video, you know exactly where it came from and who to contact.
4. The interviewee is not looking in the camera lens, it’s always easier to respond to a person vs. a piece of round glass.
Enjoy the video below. If you happen to know anyone who might need this service, we’d love to have the referral.