Archive for December, 2009
LED Location Lighting: Faster, Better, Greener
So for anyone who’s ever been involved in a video shoot, you know there’s a lot of lighting involved. Indoor shooting, outdoor shooting, daytime or night, there are lights. Hot lights. Heavy lights. Lights with bulbs containing dangerous chemicals like mercury and phosphorous. What’s a video production company like Duchin Productions to do? (more…)
An alternate approach to videotaping customer testimonials.
There are numerous advantages to having video testimonials on your website but what many don’t realize is they can really help with you Search Engine Optimization. The traditional approach is to get a room, set up some lights and bring your customers in to talk about your business. The downside of this is it’s not always convenient for your customers to come to you. An alternative is to use the Man-on-the-street approach during user conferences or trade shows. Clients find this is easier on their customers and limits the need of their valuable time. The following is an example from a networking event where we encouraged people to talk about why attending the gathering is helpful and why others should start attending. You’ll notice a few things: (more…)
Video Branding Strategies
Video branding means different things to different people. For some, it’s simply a watermarked logo in the corner of the video frame, while for others it’s ensuring a consistent look and feel.
Videos that we produce historically fall into two distinct categories: marketing and educational. Educational videos often get overlooked when it comes to branding. Let’s say you just created a video about buying your first home. The content could be useful to a wide range of people from real estate agents to mortgage companies. There’s a strong chance these businesses would love to share your information with friends and potential customers. As the developer of the content you want people to share your expertise but you don’t want people to steal it and represent it as their own.
To prevent this from happening, we employ a wide range of strategies to make sure you get the credit you deserve while building your credibility and value. The following video details examples we use to brand your information both visually and audibly. Before you know it, your phone will be ringing off the hook with new customers because you will become the Guru of your industry.
