LED Location Lighting: Faster, Better, Greener

So for anyone who’s ever been involved in a video shoot, you know there’s a lot of lighting involved. Indoor shooting, outdoor shooting, daytime or night, there are lights. Hot lights. Heavy lights. Lights with bulbs containing dangerous chemicals like mercury and phosphorous. What’s a video production company like Duchin Productions to do?
Invest in LED lighting, that’s what. You’ve probably heard the term LED lighting for some time now, but what’s it all about? Well, first off, LED stands for light-emitting diode. To fully explain that, we’d have to get into recombining electrons, a discussion of photons, and the nature of electroluminescence. Yawn. (more…)

An alternate approach to videotaping customer testimonials.

There are numerous advantages to having video testimonials on your website but what many don’t realize is they can actually improve search engine results. The traditional approach is to get a room, set up some lights and bring your customers in to talk about your business. The downside of this is it’s not always convenient for your customers to come to you. An alternative is to use the Man-on-the-street approach during user conferences or trade shows. Clients find this is easier on their customers and limits the need of their valuable time. The following is an example from a networking event where we encouraged people to talk about why attending the gathering is helpful and why others should start attending. You’ll notice a few things: (more…)

Video Branding Strategies

Video branding means different things to different people. For some, it’s simply a watermarked logo in the corner of the video frame, while for others it’s ensuring a consistent look and feel.

Videos that we produce historically fall into two distinct categories: marketing and educational. (more…)

10 Tips to Make Webcams Look Great

We get many questions about webcams so we’re going to share some tips about how to get great images from your cameras. There’s a big misconception that you need an expensive camera to get great looking video. The truth is you can make just about any webcam look professional by following these simple tips.
#1. Turn on the lights.
Cameras want light. The darker the room, the harder your camera has to work to make a picture. If your video starts looking grainy, then your camera is working extra hard to make the picture. Make it easy and turn up the lights. (more…)